Jan 3, 2021
I’ve been thinking about Signaling Theory lately. How we say something is much more important than what we say. Is our message believable? Is it relevant? Is it important? The reason why most of us still send printed holiday cards instead of an emailed message is...
Dec 3, 2020
There hasn’t been a more anticipated new year since Y2K. And, even though literally January 1st probably won’t feel much different from December 31st, figuratively we’ll all be ready for a fresh start. As the world takes a collective sigh of relief that 2020 is...
Nov 3, 2020
I started selling yellow pages advertising in 1998 (yeah wow). Since then, I’ve asked thousands of small businesses all over the country where their customers come from. Almost all have said that they rely heavily on referrals and word-of-mouth. When I started my...
Oct 3, 2020
People do business with brands that they know, like, and trust. And when they really really like you, they are loyal, they tell other people about you, and they write online reviews. These are the customers we all want, and frankly, the customer we want to be too....
Sep 3, 2020
A 2019 study from BrightEdge found that organic search was responsible for 53.3% of all site traffic. Further, it has one of the highest ROI’s. But more needs to be considered when looking at SEO, such as search intent and increasing the right kind of traffic to your...
Aug 3, 2020
Voice activation is continuing to see major growth as over 50% of US households are forecast to have a smart speaker by 2022. And now, nearly a third of all Google searches are voice searches. This increasing use of voice search means that consumers are using more...
Jul 3, 2020
Happy 4th of July tomorrow! We’re closed today in observance of Independence Day. Are you closed today? If so, be sure to update your special hours on Google My Business to keep your customers in the know! When necessary, you can schedule special business hours for:...
Jun 3, 2020
Here at Strategy 3, we believe in equality and justice, and we stand with the Black community against violence and racism, now more than ever. #blacklivesmatter Did you know:Â There have been 47 recessions in US history and 8 in the last 50 years. There are always...
May 3, 2020
Customer behavior and needs are changing as new regulations are rolled out. If you’re wondering what your customers need, consider asking them directly utilizing your social media channels. You can also check out Google Trends to find out more about trends in your...
Apr 3, 2020
I think maybe COVID-19 is a big reset button for the world, for all of us. A chance to reevaluate our choices and whether they are in line with our values and what we really want from life. Maybe the air is cleaner and clearer so that we can get a clearer picture of...
