Customer behavior and needs are changing as new regulations are rolled out. If you’re wondering what your customers need, consider asking them directly utilizing your social media channels. You can also check out Google Trends to find out more about trends in your market or industry.
Work with free online tools to communicate with your customers and community. If you don’t already have a YouTube channel, consider starting one. This may be out of your comfort zone (I know it’s out of mine) but now is the time to adapt and pivot. If you have extra time, now more than ever, is the occasion to tell your story by creating valuable content for your marketing.
The instinct for most is to pull back on spending that is hard to measure. This is understandable, but doing this can also contribute to a weakened brand. In the past, during tough economic times, the brands that stayed visible were the ones that came out strong.
Do you have a question about adapting your marketing during COVID-19? Reply to this email and let me know.
