A Positive Side Affect

I think maybe COVID-19 is a big reset button for the world, for all of us.  A chance to reevaluate our choices and whether they are in line with our values and what we really want from life.  Maybe the air is cleaner and clearer so that we can get a clearer picture of...

Look up from your phone! Yep, everyone else is on their phone too.

You’re probably reading this email on your phone. We hope you are happy with the experience. If you’re not, let us know. Okay, here it is: Google first introduced mobile-first indexing in November 2016.  Now Google is sending out notices that they expect mobile-first...

Let’s reconsider how often we use stock images..

Do you find yourself relying on stock images for your marketing content?  I’ll be honest, we do a lot!  They look professional and they are inexpensive and quick.  I know the task of getting original photos is often daunting.  But here’s the thing, stock images can...

A picture of a flamingo I took recently and a message

I have a yearly planner and in the beginning of the year I write down my goals and I revisit them all year long.  Almost daily, I write something down and so periodically, and especially at the end of December and the beginning of January, I review my year and see my...

88% of People Trust Online Reviews as much as Personal Recommendations.

There is no escaping it!  Reviews from third party sites like Google, Yelp, and Facebook play a large role in buying behavior.  But this doesn’t need to be a negative thing.  Your online reviews can be a powerful customer acquisition tool.  With positive online...

Are you posting to your Google My Business?

Did you know you can post to your Google My Business profile (GMB)?  Posting to your GMB is a great way to increase your visibility, search rank, leads, and sales.  There are 5 different types of Google posts: What’s New, Events, Offers, Products, and Suggested Posts....