Dec 1, 2021
S3’s New Member, Gifting, Instagram & WordPress Security This month is all about giving thanks and so I find that it is quite fortuitous that we are announcing the launch of our newest service offering: Gifting! Our business has been built on the...
Oct 4, 2021
How many of you are confident about the products and services that you offer? How many of you confidently ask your prospective customers to buy from you? If you hesitate to ask, people will hesitate to buy. Asking for the sale can prove difficult for even the most...
Sep 27, 2021
Or at least you need to be thinking about the most wonderful time of the year. Before you roll your eyes and think I’m the type of person who advocates for Christmas decor in stores before Halloween is even over, let me explain. Now, more than ever (okay, roll your...
Aug 5, 2021
I’ve been thinking a lot about customer experience as one of the best marketing tools available to business owners. This may seem obvious, but how much do we actually spend on implementing a plan to make the experience delightful, or at least pleasant, or maybe...
Jul 6, 2021
Marketing is very much like dating. The 8 seconds you have to capture someone’s attention is the pickup line. But the courtship toward something truly meaningful is where the work comes in. And that is what branding is all about. Branding is the long game; a courtship...
Jul 6, 2021
What happens if it doesn’t work out? The conversation is never enjoyable and it’s almost always a little painful for one if not both parties. I want to propose that it doesn’t need to be this way. Further, I want to propose a prenup of sorts: if we break up, it’ll...
May 3, 2021
“How did you go bankrupt?” Bill asked. “Two, ways,” Mike said. “Gradually, then suddenly.” These lines are from Ernest Hemingway’s novel The Sun Also Rises. How often do you notice that something “suddenly” happens, and it demands your immediate attention? We spend...
Apr 3, 2021
Yep, it happened to us. And we didn’t see it coming. So, this leads me to say what my dad used to say when I was young: “Do as I say, not as I do,” and then he’d laugh heartily. So now, it’s my turn to laugh, because well, you have to laugh at yourself. I say we got a...
Mar 24, 2021
I recently had the privilege of hearing a successful local business owner speak on the topic of relationship based business. Thankfully, he also was so kind as to share his notes – lucky for me, since I found myself captivated to the point of not jotting down the key...
Feb 3, 2021
In March of 2020, YouTube reached more adults ages 18 – 49 in the U.S. than all linear TV networks combined, according to a Nielsen study. That same month, watch time of YouTube jumped 80% year over year. Online video is a convenient and powerful way to communicate...
