Apr 3, 2026
Most business owners have paid for SEO at some point. Far fewer could tell you what they actually paid for, and that’s not an accident. The industry has a long history of making it sound more complicated than it is, because mystery is easier to sell than...
Feb 3, 2026
Search marketing is entering its next phase, dominated by AI-powered results and generated answers. The mechanics are changing, but the goal remains the same: helping customers find trustworthy answers. This shift is giving rise to a new marketing niche often called...
Jan 3, 2026
Up until the 16th century, collective knowledge took about 1500 years to double. From 1500-1750 it took 250 years. From 1750-1900, it took 150 years. From 1900-1945 it shrunk to 25 years. By 1982, it shrunk further to 12 months and now the popular claim is 12 hours!...
Nov 3, 2025
A hot topic right now for small businesses is getting found via Chat GPT and other AI platforms. For over a decade it was all about SEO and Google search and now it’s all about AI. It’s always been about being a brand that people recommend. And, a real-life...
Jun 3, 2025
Has Search Felt Different Lately You’re not imagining it. If you’ve noticed fewer people landing on your website or a drop in inquiries, you’re seeing the impact of search engines evolving. AI is leading the charge. Let’s break down what’s changed, why it matters, and...
May 3, 2025
Goodbye Keyword Stuffing, Hello People-First ContentIf you’re still trying to cram every possible keyword onto your website, it’s time for an update. Google’s search algorithm has grown up – in 2025, it favors helpful, relevant, people-first content over old-school...
Nov 3, 2024
Having an online presence is non-negotiable for most local businesses. One of the most effective and cost-free tools to increase your visibility and credibility is a Google Business Profile. Google Business Profiles are a free online listing that helps businesses...
Sep 3, 2024
An overly simplified explanation of one aspect of SEO If you peek into my office, it’s a bit cluttered but not outrageously so, especially for a creative person. However, if you opened my file cabinets and tried to make sense of what’s inside, you’d be less than...
Mar 3, 2024
Finding the right words is my job, but it often requires a certain amount of research. I try to know a little bit about everything, but alas, at the end of the day, I am only a human. Enter, the amazing chatbot! If you’re not familiar with or maybe haven’t tried a...
Mar 3, 2024
A Cautionary Tale, Contact Forms & Email Deliverability, ChatGPT vs. Gemini Not taking care of SEO equity equals large losses. It’s always ‘all the things’ over time that really make a difference. I was looking at some Google Search Console results last week. ...
