Digital Marketing
Your online presence should be an accurate reflection of who you are offline. For the younger generation, it’s seemingly second nature to post online, memorializing even the mundane. You may be aghast that you have to do the thing and then post that you did the thing. If it isn’t on Instagram, did it really even happen? But the reality is all the information we need is at our fingertips, and if you have something to share or offer and it’s not online (and easily found), your potential customers probably don’t know about it. This is why we feel so strongly about our digital marketing programs. They are a key component to our customers’ success.
We start with one simple question: what does success look like for you and your business? Then, we build a complete marketing plan around that goal.
Search Engine Optimization (SEO) has gotten a bad rap. This is largely due to people looking for and finding shortcuts. But shortcuts only work for a short time and often are quite punishing in the long term. Search Engine Optimization is for Google, but ultimately, it’s for humans. Create a website and an online presence that best answers your customer’s questions (aka the query being searched), and you’re in business. Of course, there is endless nuance to SEO, but you’re in luck: we love nuance.
Google Business Profile Management and Online Listings
No SEO plan is complete without a dedicated focus on your main online listing: your Google Business Profile. This is especially true for local businesses. If you’re in my neighborhood and search online for “small business marketing,” I hope you find Strategy 3. Our Google Business Profile is a key to being found, and yours is, too. All of our digital programs include managing and optimizing Google Business Profiles.
Social Media Management
People do business with people they know, like, and trust, and social media plays a key role in this arena. Wanna know about someone? You look them up on social media. What social media channel you choose depends on the context. Want to know more about a business? You find them on Google, you look at their website, you read their reviews, and you look them up on social to find out more about the people behind the business. For most small businesses, a complete digital marketing program is not complete without social media.
Email Marketing
If you have a database of contacts and you’re not doing email marketing, you’re missing out on a great opportunity to stay in front of people who already know you exist. Let’s make sure they don’t forget! You are the expert in your field, and you have a lot of knowledge to share. We help you stay top of mind with expertly designed and written email communication.
Pay-Per-Click and Google Ads Management
Pay-per-click advertising is a great way to quickly get to the top of the search results for the problems you’re good at solving. The key to the success of the campaign is the prep, planning, and strategy behind the campaign. We work with businesses to understand their ideal audience and the problem they are solving to effectively target keywords, build ads that entice a click, and create a landing page that converts.
Content Marketing
Content marketing is all about planning, creating, distributing, sharing, and publishing content relevant to your business. Digital marketing programs are nothing without really good content. If just reading that makes you sigh, we understand – it’s a lot. That is why we’re here with you every step of the way. We are the marketing department for your business; we do marketing together with you and your team. With the content we create for your business, your online presence is an accurate reflection of who you are, and most importantly, you reach your goals!
Feel like your business could use a boost online?
Why not let experts handle your digital marketing? Dive into our Digital Marketing Services to uncover how we can enhance your online presence and drive traffic to your site.
Ready to make a mark with your brand but not sure where to start?
Allow us to guide you. Explore our Brand Identity Services to find out how we can help shape your brand’s unique personality and stand out in the market.