Apr 3, 2026
I recently came across this question, and it’s been on and off my mind for weeks now. If I really wanted to write about it, this blog would never end. Since I’m a huge fan of both nuance and brevity, the cognitive dissonance is real. But here’s what...
Dec 3, 2025
If you build it, they might come, and luck is only part of it. If you’re a magnetic personality with a big network, regularly making the rounds in different circles, you’ll have better luck. This is because most customer journeys start with a referral. That is, if...
Dec 3, 2025
If your website analytics looked strange this fall, you’re not imagining it. Many small and medium-sized businesses saw impressions drop, average ranking improve, and click-through rates rise all at once. It feels contradictory, but it reflects a major change in how...
Nov 3, 2025
You can explain everything perfectly and still lose people halfway through. The problem isn’t always confusion. When a site makes visitors pause, wait, or second-guess a button, momentum dies. That resistance is friction. It’s what turns curiosity into fatigue before...
Oct 3, 2025
Please tell me “What’s In It For Me.” And make it quick! Incomplete information or questions left unanswered cause our brains to go negative, fill in the gaps with the worst-case scenario and say no to whatever is on offer. This means that the worst thing you can do...
Aug 3, 2025
When small business owners think about their website, the homepage usually gets all the attention. But in our work at Strategy 3, we’ve found that it’s often the secondary pages that quietly drive the most revenue – when they’re done right. Here are six...
Jul 3, 2025
When we get off track, like most of us do, it’s good to get back to two basic questions: What is our purpose and who is our audience? For example, is the purpose of your social media to get likes and engagement or to build trust and credibility? If you can do both,...
Jul 3, 2025
Why Your Brand is Your Business’s Most Valuable Asset Picture this: Two contractors show up to give you quotes. The first arrives in an unmarked van, wearing a plain t-shirt, with a handwritten estimate on a scrap of paper. The second pulls up in a clean,...
Jul 3, 2025
Most businesses play it safe, operating within an echo chamber where they study the same competitors and recycle the same ideas. This inward focus rarely excites or builds real loyalty. But what if the key to creating more memorable experiences came from an unlikely...
May 3, 2025
All of us know that we’re usually hit with our best inspiration when we least expect it. Yet, many of us believe that we don’t have time to deliberately ‘not expect something’. Everything we do comes with an expectation of a projected outcome. I recently read a...
