In March of 2020, YouTube reached more adults ages 18 – 49 in the U.S. than all linear TV networks combined, according to a Nielsen study. That same month, watch time of YouTube jumped 80% year over year. Online video is a convenient and powerful way to communicate and a great way to build a brand.
While we all longed for 2021 to wipe away all that 2020 brought us, it seems as though many of the resulting trends are here to stay. Video, which was already a powerful trend, became even more powerful; a trend that can no longer be ignored.*
Many consumers are also more likely to buy from a business that offers convenient communications. This means chat, messenger, and more.
Change is often resisted and seemingly inconvenient. But in a year of uncertainty that has left no one untouched, adapting and adjusting as needed is the key to long-term success.
Branding, video, social media, chat, zoom, e-commerce are things that should be top of mind now and into the foreseeable future.
* Be on the lookout for more video from your S3 marketing team! Sigh… We give in too!
