Voice activation is continuing to see major growth as over 50% of US households are forecast to have a smart speaker by 2022. And now, nearly a third of all Google searches are voice searches.
This increasing use of voice search means that consumers are using more natural language in their search queries. For example, one of my favorite queries is typing “pho near me”, but for many that search will sound like “Where is the nearest pho restaurant?”
When you are thinking about optimizing your keywords, make sure you take into consideration the growing number of natural language queries.
