My pricing has gone up alongside the value of the products and services I offer. It also has gone up alongside my mindset around money and specifically how much I feel something is worth or “should” cost. That’s right, I said feeling.
What something costs affects how we feel about it. If I want quality and something is cheap but looks good, I still likely won’t buy it. Especially online, where appearances can be deceiving, not to mention in a world where I question the authenticity of everything.
Sometimes, we know we should charge more but we’re stuck in feeling like it should be less money. We’re prejudging what others will think of the cost based on our own feelings. Classic projection.
Sometimes our feelings need to catch up to the actual value of what we’re selling. Sometimes, imposter syndrome makes it hard, and sometimes it’s conditioning.
Our business will grow alongside our own growth. John Maxwell’s “The Law of the Lid” often comes to mind when I see my business being held back by none other than myself.
If you, like me, have ever struggled with charging more when you know you need to charge more, then working on how you feel about it and why—really getting to the root of the issue is key.
I am passionate about fairness. I can be quite ruthless about it. I’m a classic “matcher”. Of course, I think this is a good thing. There are givers, takers, and matchers. If you’re a giver or a matcher, this message is for you. Takers can kick rocks—you’re probably charging way too much. 🤨
