Aug 5, 2021
Instagram remains one of the top social planforms with over 1 billion active users! That’s why using hashtags on Instagram has many benefits for brands and businesses. Learn about the different types that are out there and some best practices to implement below. 4...
Jul 6, 2021
Social media is not just for younger, tech-savvy people anymore! People of all ages are participating in the billions of online interactions each day. Take a look into how different generations are utilizing social media according to a recent poll from Sprout Social:...
Apr 3, 2021
Everybody needs a little boost here and there. Like when it’s 2:00 PM at work and you’ve hit a wall… Sometimes a coffee or a walk around the block is all you need to get through the rest of your day. Facebook posts benefit from boosts too! Not because they get sleepy,...
Mar 24, 2021
In the marketing world, we have been hearing about and preparing for big changes coming to Facebook’s advertising platform due to Apple’s newest software update, which is set to roll out in this spring. What is Apple’s IOS 14 Update? Apple is concerned about app...
Feb 3, 2021
People, by nature, are emotional beings. And according to a recent study by Neuromarketing, when looking at 1,400 social ad campaigns, the ones using emotionally driven content to connect with their customers performed twice as effectively compared to purely rational...
Dec 3, 2020
Over the last few weeks, Instagram unveiled a new feature which now gives users the capability to search for specific keywords, as opposed to being limited to only profiles, hashtags, and locations. Users can now simply tap on specific search terms and the app will...
Nov 3, 2020
There’s no denying that 2020 was one heck of a year. Luckily, a new year is just around the corner and marketing experts are already weighing in on what next year’s social media trends will look like. While it feels difficult to predict what might be coming next,...
Aug 3, 2020
How To Optimize Your Profiles For Local Customers Location, location, location! When it comes to geographic barriers, increasing visibility on social media for products and services can be a bit more straightforward for eCommerce businesses. But what about businesses...
May 3, 2020
Customer behavior and needs are changing as new regulations are rolled out. If you’re wondering what your customers need, consider asking them directly utilizing your social media channels. You can also check out Google Trends to find out more about trends in your...
Dec 3, 2019
According to a recent study, Instagram has become the social network with the highest overall engagement from its users, surpassing both Facebook and Twitter. Help keep your audience captivated and grow your following by sharing posts with engaging captions that will...
