Oct 4, 2021
In digital marketing, a landing page is a standalone web page that is created for a marketing or advertising campaign. It’s where visitors land after clicking on a paid ad, a link in a social media post, or on a search engine results page. Unlike traditional web pages...
Sep 27, 2021
Drive Sales & Leads with Video Marketing Because we are such visual creatures, video is often the best content to grab the attention of an audience. But just how important is video marketing? According to Influencer Marketing Hub, it’s really important, and is...
Aug 5, 2021
Instagram Hashtags for Businesses Instagram remains one of the top social planforms with over 1 billion active users! That’s why using hashtags on Instagram has many benefits for brands and businesses. Learn about the different types that are out there and some best...
Jul 6, 2021
How Different Generations Are Using Social Media Social media is not just for younger, tech-savvy people anymore! People of all ages are participating in the billions of online interactions each day. Take a look into how different generations are utilizing social...
Apr 3, 2021
The Facebook Boost Post Button: How to Use it & Get Results Everybody needs a little boost here and there. Like when it’s 2:00 PM at work and you’ve hit a wall… Sometimes a coffee or a walk around the block is all you need to get through the rest of your day....
Mar 24, 2021
Changes Ahead with Facebook Advertising & the New Apple Update In the marketing world, we have been hearing about and preparing for big changes coming to Facebook’s advertising platform due to Apple’s newest software update, which is set to roll out in this...
Feb 3, 2021
How To Emotionally Connect With Your Customers Through Content People, by nature, are emotional beings. And according to a recent study by Neuromarketing, when looking at 1,400 social ad campaigns, the ones using emotionally driven content to connect with their...
Dec 3, 2020
Instagram Adds New Keyword Search Feature Over the last few weeks, Instagram unveiled a new feature which now gives users the capability to search for specific keywords, as opposed to being limited to only profiles, hashtags, and locations. Users can now simply tap on...
Nov 3, 2020
2021 Social Media Trends. There’s no denying that 2020 was one heck of a year. Luckily, a new year is just around the corner and marketing experts are already weighing in on what next year’s social media trends will look like. While it feels difficult to predict what...
Aug 3, 2020
Social Media & Local Search: How To Optimize Your Profiles For Local Customers Location, location, location! When it comes to geographic barriers, increasing visibility on social media for products and services can be a bit more straightforward for eCommerce...
