Social media is not just for younger, tech-savvy people anymore! People of all ages are participating in the billions of online interactions each day. Take a look into how different generations are utilizing social media according to a recent poll from Sprout Social:

Generation Z (Ages 18-24):

• 76% say that social media enables them to interact with brands and companies
• 78% report using social media to learn about new brands
• 65% have increased their use of social media in the last year
• 64% of consumers expect a more personalized experience on social media based on previous interactions and data which is collected via analytics.
• 58% percent of Gen Z consumers have used social media for customer service
• 35% use social to express love for a product or service

Millennials (Ages 25-40):

• 61% use social to communicate with family, friends and acquaintances.
• 51% use social simply to kill time.
• 47% use social to learn about new trends and services
• 43% use social to get news
• 60% use social media for customer service, either by sending a private message or posting publicly on a business’s page

Generation X (Ages 41-56):

• 74% say that social media is an essential part of their life
• 52% say their social media use has increased over the past year
• Prefers to use YouTube & Facebook for social channels
• Gen X heavily utilizes social for questions and complaints. Providing exceptional customer care is an incredibly effective way to increase brand loyalty with this demographic.

Baby Boomers (Ages 57-74):

• Only 40% view social media as an essential part of their lives
• 73% use it to stay connected with friends and family
• 35% use social media to discover new brands
• 48% say social enables them to interact with brands and companies online.
• Only 20% say they have purchased directly from a social platform, and 21% have used social media for customer service.
• Baby boomers are relying heavily on using Google for information. Make sure your Google My Business is up to date to provide as much info as possible to this demographic.

Social media has revolutionized how businesses interact with customers of all kinds and they can learn a great deal about their key demographics by taking these factors into consideration. If you have questions about how to get your target audience to engage with your social content, contact our team at Strategy 3 today to learn more!