Over the last few weeks, Instagram unveiled a new feature which now gives users the capability to search for specific keywords, as opposed to being limited to only profiles, hashtags, and locations.

Users can now simply tap on specific search terms and the app will display all the posts that include those exact words.

Not only will the new keyword search feature make it easier for users to find a wider range of content, but it will also benefit brands and businesses who are looking to maximize their Instagram performance and presence.

If you have questions surrounding your business’s presence on social media, get in touch with our team at Strategy 3 today. We are always happy to help!