Because we are such visual creatures, video is often the best content to grab the attention of an audience. But just how important is video marketing? According to Influencer Marketing Hub, it’s really important, and is capable of creating more sales and leads compared to other text or image-based content.

Here are some statistics to keep in mind:

• Mobile video consumption rises by 100% every year.
• Videos under two minutes long generate the most engagement.
• 83% of marketers say video helped them generate leads.
• Facebook gets over 8 billion video views per day.
• Instagram has over 500 million users using Stories daily
• More than 70% of watch time on YouTube comes from mobile devices
• Psychologists suggest that music directly influences how viewers respond to videos.
• Incorporating video on a landing page can boost conversions by 80% or more.
• Video ads on social media are the most common way for consumers to find new businesses and products before purchasing.
• And so much more! Read the full list of video statistics here.

Video marketing is a powerful tool, and it can be as simple as snapping a quick video on your smartphone. So, consider this your call to action to try incorporating more video into you marketing strategy! If you have questions about how to utilize video to your business’s advantage, reach out to our team today.