Oct 3, 2024
There are two good reasons to ditch your @hotmail, @yahoo, @gmail, etc. email addresses for business: security and image. Security breaches are becoming increasingly common, and artificial intelligence is making everything move faster for the good guys and bad alike. ...
Sep 3, 2024
Imagine this: you’re scrolling through your feed and come across a post that looks more like a fun, spontaneous moment than a meticulously crafted ad. It’s not a polished commercial—it’s authentic, real, and packed with personality. That’s the magic of User Generated...
Jun 3, 2024
First-time writer, long-time lurker. So here I am to talk about business. I’m here to spill the secret sauce of success. Well, sort of. I want to talk about who is talking about your business. Having ambassadors for your business is like having your own personal hype...
May 3, 2023
This isn’t a new topic, but it is one we need to consider when choosing advertising options. Let’s start by defining these: Awareness Advertising: Simply put, Awareness Advertising builds brand awareness: it builds trust, recognition, as well as “awareness” that your...
Apr 3, 2023
As a business owner, it’s important to keep up with the latest trends in social media to promote your brand effectively. In 2023, vertical videos have become the preferred format for social media content, and for good reason. Not only do they provide a more engaging...
Apr 3, 2022
TikTok has grown significantly in the last couple of years with 1 billion monthly active users. Tons of businesses use TikTok as part of their social media marketing. There are lots of opportunities for brand awareness and engagement when it comes to posting about...
Feb 3, 2022
Social media can play a key role in your digital marketing presence for your small business. It is a communication tool to reach new clients and get your business noticed. Social media is part of most people’s daily communication. How often do you get on Facebook or...
Dec 1, 2021
Last week, Instagram rolled out two new features that will allow business owners to rejoice. Users can now post photos and videos to their Instagram profile via their computer desktop, streamlining the sharing process after 10+ years of only being able to post via the...
Oct 4, 2021
In digital marketing, a landing page is a standalone web page that is created for a marketing or advertising campaign. It’s where visitors land after clicking on a paid ad, a link in a social media post, or on a search engine results page. Unlike traditional web pages...
Sep 27, 2021
Because we are such visual creatures, video is often the best content to grab the attention of an audience. But just how important is video marketing? According to Influencer Marketing Hub, it’s really important, and is capable of creating more sales and leads...
