Keep Going!

It’s February 3rd, and you’re either seeing success from your New Year resolutions and intentions, or you’re beginning to slip away from the routine you set in motion, or you’re even past that point. It doesn’t matter, here’s your reminder to keep going! If you’re...

The Secret to Great Social Media Copywriting

Crafting compelling social media copy isn’t just about words—it’s about connection. Your writing needs a balance of emotion and logic to grab attention and spark engagement with your audience. Emotion draws your audience in, creating a personal connection, while logic...

Ditch the Hotmail!

There are two good reasons to ditch your @hotmail, @yahoo, @gmail, etc. email addresses for business: security and image. Security breaches are becoming increasingly common, and artificial intelligence is making everything move faster for the good guys and bad alike. ...

The Lowdown on User Generated Content (UGC)

Imagine this: you’re scrolling through your feed and come across a post that looks more like a fun, spontaneous moment than a meticulously crafted ad. It’s not a polished commercial—it’s authentic, real, and packed with personality. That’s the magic of User Generated...

Ambassadors For Building Brand

First-time writer, long-time lurker. So here I am to talk about business. I’m here to spill the secret sauce of success. Well, sort of. I want to talk about who is talking about your business. Having ambassadors for your business is like having your own personal hype...

Let’s talk AWARENESS advertising versus DIRECT advertising.

This isn’t a new topic, but it is one we need to consider when choosing advertising options. Let’s start by defining these: Awareness Advertising: Simply put, Awareness Advertising builds brand awareness: it builds trust, recognition, as well as “awareness” that your...

Vertical Videos in 2023

Vertical Videos in 2023 As a business owner, it’s important to keep up with the latest trends in social media to promote your brand effectively. In 2023, vertical videos have become the preferred format for social media content, and for good reason. Not only do they...

Should Your Business Be On TikTok?

Should Your Business Be On TikTok? TikTok has grown significantly in the last couple of years with 1 billion monthly active users. Tons of businesses use TikTok as part of their social media marketing. There are lots of opportunities for brand awareness and engagement...

How personal should your business get on social media?

How personal should your business get on social media? Social media can play a key role in your digital marketing presence for your small business. It is a communication tool to reach new clients and get your business noticed. Social media is part of most people’s...

Explore Instagram’s Newest Features:

Explore Instagram’s Newest Features: Last week, Instagram rolled out two new features that will allow business owners to rejoice. Users can now post photos and videos to their Instagram profile via their computer desktop, streamlining the sharing process after 10+...