Everybody needs a little boost here and there. Like when it’s 2:00 PM at work and you’ve hit a wall… Sometimes a coffee or a walk around the block is all you need to get through the rest of your day.
Facebook posts benefit from boosts too! Not because they get sleepy, but because at a certain point they’ll plateau in reach and engagement.
What Does It Mean to Boost a Post? A boosted post begins its life just like an organic post. But after it’s posted organically, you can opt to spend some money to push it to a greater audience.
What Do I Gain from Boosting a Post? While it’s incredibly important to keep posting quality organic content, you will see more results when you pay to play.
A boosted post will help you reach the right people and it only takes a few minutes to complete. Additionally, you’ll see all the analytics surrounding your boosted post, which helps you to refine your marketing strategy in the future.
How to Boost Better:
• Successful post? Boost it. When a post gets lots of likes and comments organically, that’s a clue the content resonates with your existing audience. It’s also a signal you might be onto something worth sharing with a broader crowd.
• Got data? Learn from it. With any form of ad, you’ll experience a bit of trial and error. Consider what you’re expecting to achieve from a boosted post so you can weigh your analytics against your goal.
• Grow your audience by extending your reach. When you boost a Facebook post, you can also choose to have the content appear as a boosted post on Instagram as well. This is an effective way to reach even more potential new followers and customers.
Boosting is a great tool to expand your audience. Experiment by starting small (spend $5 – $20), run it for a short period of time, and track your results. Try it on your own or get in touch with our team today to learn more!