There’s no denying that 2020 was one heck of a year. Luckily, a new year is just around the corner and marketing experts are already weighing in on what next year’s social media trends will look like.

While it feels difficult to predict what might be coming next, there are some clear trends and shifts emerging that will impact how we conduct our marketing activities moving forward. To name just a few:

The “Big 3” Will Continue to Reign Supreme: Facebook, Instagram, and Twitter are predicted to remain the most effective social media platforms for marketing a business or brand.

Often when reviewing social media trends, some will cry out that one platform is dying or that another will take over, but industry experts predict that the dominant social media platforms of today will be just as significant in 2021 and beyond. They may have new features and will adapt to the trends in their own particular way. But their significance is unlikely to dwindle in the coming years.

Tackling Digital Disinformation: From the COVID-19 pandemic to 2020’s tense political climate, the uncertainty that ensued this year created a hotbed of misinformation. Expect 2021 to be the year that brands, businesses, and social media channels focus on highlighting the truth, while working harder to silence “fake news”.

Nostalgia Marketing: It’s easy to look back on 2019 and think how much better it was. The positive emotions connected with the “good old days” help boost current emotions, and that’s where the power and the appeal of nostalgia marketing lies. It connects strong positive emotions to your brand or business, while providing customers and audiences with a sentimental boost.

During times of uncertainty and economic downturn, it appears more frequently as consumers look to connect with happier times to distract from current situations.

If you would like to discuss your 2021 social media marketing strategy, don’t hesitate to reach out to us!