Oct 3, 2022
It can be really hard to justify marketing costs, especially if you’re a small business. It’s hard to wrap our minds around the complexity of it all, and with recent privacy policies being implemented, capturing results is even more challenging. So how do we even know...
Oct 3, 2022
I said I would. The best website images. It matters! The 3rd of the month sneaks up so quickly….every single month! Gah! Dammit Leah, say something worth sayin’! And the thing is, even if no one is reading it, it matters. It matters because I made the...
Sep 4, 2022
Trying to help clients understand digital momentum is about as clear as trying to explain how air exists and is critical to survival, but impossible to see with the naked eye. Similar to air, sometimes digital online marketing can sound like… Do you feel air as it...
Sep 4, 2022
If not, you should be! First off let me explain what Google Analytics is, Google Analytics is free web analytics software that provides detailed information about the visitors to your site. This is a great tool to make decisions and adjustments about changes to your...
Sep 4, 2022
Consistency is boring. Analytics. Momentum. “Do I contradict myself? Very well then, I contradict myself, I am large, I contain multitudes.” ~ Walt Whitman This is one of my favorite quotes. Because it is so real about something we don’t actually admit that much. ...
Aug 3, 2022
First, I’d like to say how thrilled I am to be working on the Strategy 3 team and can’t wait to begin working closely with our valued clients. Over the past 20+ years, I’ve found myself observing, what I call, the scramble approach. Sometimes we scramble to get...
Jul 3, 2022
I’m changing it up this month and sharing something I read a couple of days ago online from a coaching group. It was a timely message for me and my business and I think many of you might find it useful as well. ~ Leah “Begin with the end in mind! That’s a statement...
Jun 3, 2022
Setting SMART goals help set the framework for your marketing. Your marketing goals define your current plan of action. Be SMART about the way you map out your marketing efforts by defining your goals and objectives. S-SpecificThe goals you define for your company set...
Apr 3, 2022
I used to ask my mom why we were cleaning the house when it was already clean. She would say: it’s already clean because we always clean it. Of course as a child I didn’t think her answer sounded logical and the routine did not follow me into adulthood. But while I...
Mar 5, 2022
Corporate gifting is an important part of customer engagement and retention. Giving thoughtful gifts to your clients builds a relationship in a unique and fun way. The key to any marketing strategy is measuring performance, but how do you measure ROI and success for a...
