Digital Momentum Can Be Like Describing Air.

Trying to help clients understand digital momentum is about as clear as trying to explain how air exists and is critical to survival, but impossible to see with the naked eye. Similar to air, sometimes digital online marketing can sound like… Do you feel air as it...

Are you utilizing Google Analytics on your website?

If not, you should be! First off let me explain what Google Analytics is, Google Analytics is free web analytics software that provides detailed information about the visitors to your site. This is a great tool to make decisions and adjustments about changes to your...

I contradict myself!

Consistency is boring. Analytics. Momentum. “Do I contradict myself?  Very well then, I contradict myself, I am large, I contain multitudes.” ~ Walt Whitman This is one of my favorite quotes.  Because it is so real about something we don’t actually admit that much. ...

Integration…How Important Can it Really Be?

First, I’d like to say how thrilled I am to be working on the Strategy 3 team and can’t wait to begin working closely with our valued clients. Over the past 20+ years, I’ve found myself observing, what I call, the scramble approach. Sometimes we scramble to get...

Begin With The End In Mind!

I’m changing it up this month and sharing something I read a couple of days ago online from a coaching group.  It was a timely message for me and my business and I think many of you might find it useful as well. ~ Leah “Begin with the end in mind!  That’s a statement...

Let’s get SMART with our goals!

Setting SMART goals help set the framework for your marketing. Your marketing goals define your current plan of action. Be SMART about the way you map out your marketing efforts by defining your goals and objectives. S-SpecificThe goals you define for your company set...

Being on Top, Staying on Top

I used to ask my mom why we were cleaning the house when it was already clean.  She would say: it’s already clean because we always clean it.  Of course as a child I didn’t think her answer sounded logical and the routine did not follow me into adulthood. But while I...

How Do I Know It’s Working?

Corporate gifting is an important part of customer engagement and retention. Giving thoughtful gifts to your clients builds a relationship in a unique and fun way. The key to any marketing strategy is measuring performance, but how do you measure ROI and success for a...

Don’t Break the Bank

One thing I want to emphasize is that Gifting does not need to break the bank! It is not necessary to overspend to make a lasting impression. What if you have 100 people you want to take care of, but just don’t have the budget? Center your attention on one, five, or...

Hellos and Goodbyes!

Tips For Using Images On Your Website, Gifting Without Breaking The Bank, Getting Personal On Social Media Every end of the year/beginning of the year I take some time to reflect on what is working, where adjustments need to be made, and what the marketing trends are...