If not, you should be!
First off let me explain what Google Analytics is, Google Analytics is free web analytics software that provides detailed information about the visitors to your site. This is a great tool to make decisions and adjustments about changes to your site that will maximize its effectiveness.
What type of information does it collect?
It can be customized to collect all sorts of data about users of your site but at its most basic setup it will collect:
1. Time of visit, number of pages visited, and time spent on each page.
2. Type of web browser and operating system used by the visitor.
3. Whether JavaScript is supported, screen resolution, and screen color processing ability.
4. Network location and IP address.
All of this information is valuable and can help direct you towards success online.
How do you set it up?
An analytics account can be established by visiting analytics.google.com/
Once you go through the process you will be provided a code snippet that needs to be added to your website, depending on the platform you are utilizing for your website there are a multitude of ways to add the snippet.
Do you need help?
Strategy 3 uses Google Analytics on all of the sites we build and manage. If you need any assistance with Google Analytics on your website, reach out to us and we will be glad to discuss your needs.
P.S. Also all current Google Analytics accounts need to be converted to Analytics 4 by July 1st, 2023. Strategy 3 can help with this as well!
