It can be really hard to justify marketing costs, especially if you’re a small business. It’s hard to wrap our minds around the complexity of it all, and with recent privacy policies being implemented, capturing results is even more challenging. So how do we even know if any of this works? Is it worth it?

First, I will reference a theory that most are familiar with… “If limited funds weren’t an issue, what would you do?” If you apply this question to marketing, then look at companies who seem to have endless bank accounts, you’ll see they confidently spend a ton on marketing, almost unbelievable amounts. They do not foolishly throw money away, if that was the case, they would not be successful. So the lesson to absorb is, IT MATTERS!

The other challenge that makes it hard to measure, especially if you’re trying to manage marketing yourself, is consistency. It all comes down to consistency and momentum. It’s no different than a domino obstacle course. If you don’t take the time to line things up, to dial things in, to prepare each section with great intentionality – you won’t go to the next level. There’s a necessary rhythm that is required.

It’s evident some have figured this out, and if you really want to break the glass ceiling, you must…

• Have an arsenal of content curated that’s built on a layered strategy that pulls your audience in, I call it the “bread crumb approach.”
• Ensure it has a consistent look and feel, with your brand ever present, so when they’re spinning through their feed like it’s an old fashioned slot machine, your brand undoubtedly catches their eye.
• Link things together, ensuring that every piece of content is pushing to another to increase traffic, browser ratings, algorithms, etc. Anything but this approach leaves you with a lot of ineffective content islands.

I have watched small business owners spend countless hours pumping out content, but due to inconsistencies, a lack of arsenal, no strategic overarching goal, and siloed implementation, it just falls flat. It’s no wonder they struggle to justify the investment of marketing.

I’m here to assure you, it DOES MATTER and it DOES WORK… but you either must be really committed to the process – or partner with an agency that understands integration and is dedicated to shoring up your brand and pushing it out into the world in a concentrated fashion. At Strategy 3, this is our playground. Let us geek out and help you take your vision to the next level.

Don’t get stuck, don’t hit a ceiling and accept it… invest in your dream and watch it come to life!