Sep 3, 2023
Labor Day Weekend feels like a liminal space, not really summer, but not yet fall. This in-between, transitional time can feel eerie. I don’t know about you, but I am both moody about it and I look forward to the comfort of a warm throw and a hot drink. I feel both...
Jun 3, 2023
Last month, we marked a notable digital landmark: the 20th anniversary of WordPress.org. This platform, initiated by co-founders Matt Mullenweg and Mike Little on May 27, 2003, commenced its journey as a basic open-source blogging platform. Over the ensuing twenty...
Jun 3, 2023
Last month, I started the conversation about Awareness Advertising vs Direct Advertising… Awareness Advertising: Is making people aware that you exist — educating them that they may have a need or want, and you can fulfill that. It also begins building trust.Direct...
May 3, 2023
CTAs, or Call-to-Actions, are prompts or visual elements on a website that encourage users to take a specific action. They can be presented in various forms, such as buttons, links, banners, or forms. CTAs are essential for several reasons: Direction and...
May 3, 2023
Our brains filter out almost everything processing only the information that will help us survive and thrive. This is why long-winded emails land in the TLDR category or why most marketing messages are entirely ignored. Our attention is a currency and we’re stingy...
Feb 3, 2023
Connection, Clarity, and a Healthy Ego! I admit it, it’s hard to do marketing for oneself. For me, I’ll say it’s just like the shoemakers kids that don’t have any shoes. But, I accept that – that is a lousy excuse! Which is why hopefully, you’ve been witnessing our...
Feb 3, 2023
When starting a new web design project, it’s important to communicate clearly with your web designer. Here are three key things to keep in mind when working with a designer tocreate your website: Your goals for the website: Before beginning any design work, it’s...
Jan 3, 2023
Connection, Clarity, and a Healthy Ego! Wintertime is a time of renewal, a time of more rest, comfort, and family. And now, finally, the days have started to get longer and soon, before we know it, spring and new displays of life. A new year, new beginnings, renewed...
Dec 3, 2022
CLARITY IS KINDNESS This may seem an obvious statement, but let’s slow down a moment and unpack it a bit. In our personal lives, we tend to get into rhythms of communication with those who know us well. This isn’t always a good thing, but assuming it is a healthy...
Nov 3, 2022
What is Community Strategy Hour? As the holidays approach, we are excited to host a Community Strategy Hour on November 8th at 5pm. The goal is to bring local small businesses together to meet one another, collaborate, and brainstorm. An interesting Forbes article...
