Jun 3, 2023
Last month, we marked a notable digital landmark: the 20th anniversary of WordPress.org. This platform, initiated by co-founders Matt Mullenweg and Mike Little on May 27, 2003, commenced its journey as a basic open-source blogging platform. Over the ensuing twenty...
Jun 3, 2023
Last month, I started the conversation about Awareness Advertising vs Direct Advertising… Awareness Advertising: Is making people aware that you exist — educating them that they may have a need or want, and you can fulfill that. It also begins building trust.Direct...
May 3, 2023
CTAs, or Call-to-Actions, are prompts or visual elements on a website that encourage users to take a specific action. They can be presented in various forms, such as buttons, links, banners, or forms. CTAs are essential for several reasons: Direction and...
May 3, 2023
Our brains filter out almost everything processing only the information that will help us survive and thrive. This is why long-winded emails land in the TLDR category or why most marketing messages are entirely ignored. Our attention is a currency and we’re stingy...
Feb 3, 2023
Connection, Clarity, and a Healthy Ego! I admit it, it’s hard to do marketing for oneself. For me, I’ll say it’s just like the shoemakers kids that don’t have any shoes. But, I accept that – that is a lousy excuse! Which is why hopefully, you’ve been witnessing our...
Feb 3, 2023
When starting a new web design project, it’s important to communicate clearly with your web designer. Here are three key things to keep in mind when working with a designer tocreate your website: Your goals for the website: Before beginning any design work, it’s...
Jan 3, 2023
Connection, Clarity, and a Healthy Ego! Wintertime is a time of renewal, a time of more rest, comfort, and family. And now, finally, the days have started to get longer and soon, before we know it, spring and new displays of life. A new year, new beginnings, renewed...
Dec 3, 2022
This may seem an obvious statement, but let’s slow down a moment and unpack it a bit. In our personal lives, we tend to get into rhythms of communication with those who know us well. This isn’t always a good thing, but assuming it is a healthy rhythm, it can be nice...
Nov 3, 2022
As the holidays approach, we are excited to host a Community Strategy Hour on November 8th at 5pm. The goal is to bring local small businesses together to meet one another, collaborate, and brainstorm. An interesting Forbes article points out the value of...
Nov 3, 2022
Procrastinate strategically. Video on websites. Join us for Community Strategy Hour. Don’t settle for the first idea, wait for the best idea. That was a hypothesis I read recently. Ha. Some people will come up with anything to procrastinate. I don’t know about...
