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Apr 3, 2024
In an ever-evolving business landscape, companies must be prepared to adapt quickly to major changes in their industry. It can happen overnight or over time, but things can and will change, and when that happens, one of the key areas that will require immediate...
Feb 3, 2024
Brand Consistency I read one of Seth Godin’s latest blogs on choosing a college when you’re 17. I wouldn’t normally be inclined to click on a link about choosing a college but I’ve been interested in the plight of young people lately and Seth always has little nuggets...
Oct 3, 2023
My Grandfather was a grocery-man, he owned a small grocery store in Plano, TX. He was the one who painted the windows with the advertising of the week’s sales. I never saw any of these, I was too little to remember. But I do have his old paint brushes tucked away. And...
Oct 3, 2023
Marketing is so much more than a website and some online ads. I will go so far as to say it’s almost everything that you do in your business. So many things have to go right to make a sale, but only one thing needs to go wrong to lose a sale. A referral goes right,...
Sep 3, 2023
Labor Day Weekend feels like a liminal space, not really summer, but not yet fall. This in-between, transitional time can feel eerie. I don’t know about you, but I am both moody about it and I look forward to the comfort of a warm throw and a hot drink. I feel both...
Jun 3, 2023
Last month, we marked a notable digital landmark: the 20th anniversary of WordPress.org. This platform, initiated by co-founders Matt Mullenweg and Mike Little on May 27, 2003, commenced its journey as a basic open-source blogging platform. Over the ensuing twenty...
Jun 3, 2023
Last month, I started the conversation about Awareness Advertising vs Direct Advertising… Awareness Advertising: Is making people aware that you exist — educating them that they may have a need or want, and you can fulfill that. It also begins building trust.Direct...
May 3, 2023
CTAs, or Call-to-Actions, are prompts or visual elements on a website that encourage users to take a specific action. They can be presented in various forms, such as buttons, links, banners, or forms. CTAs are essential for several reasons: Direction and...
May 3, 2023
Our brains filter out almost everything processing only the information that will help us survive and thrive. This is why long-winded emails land in the TLDR category or why most marketing messages are entirely ignored. Our attention is a currency and we’re stingy...
Feb 3, 2023
Connection, Clarity, and a Healthy Ego! I admit it, it’s hard to do marketing for oneself. For me, I’ll say it’s just like the shoemakers kids that don’t have any shoes. But, I accept that – that is a lousy excuse! Which is why hopefully, you’ve been witnessing our...
