May 3, 2023
CTAs, or Call-to-Actions, are prompts or visual elements on a website that encourage users to take a specific action. They can be presented in various forms, such as buttons, links, banners, or forms. CTAs are essential for several reasons: Direction and...
May 3, 2023
Our brains filter out almost everything processing only the information that will help us survive and thrive. This is why long-winded emails land in the TLDR category or why most marketing messages are entirely ignored. Our attention is a currency and we’re stingy...
Feb 3, 2023
Connection, Clarity, and a Healthy Ego! I admit it, it’s hard to do marketing for oneself. For me, I’ll say it’s just like the shoemakers kids that don’t have any shoes. But, I accept that – that is a lousy excuse! Which is why hopefully, you’ve been witnessing our...
Feb 3, 2023
When starting a new web design project, it’s important to communicate clearly with your web designer. Here are three key things to keep in mind when working with a designer tocreate your website: Your goals for the website: Before beginning any design work, it’s...
Jan 3, 2023
Connection, Clarity, and a Healthy Ego! Wintertime is a time of renewal, a time of more rest, comfort, and family. And now, finally, the days have started to get longer and soon, before we know it, spring and new displays of life. A new year, new beginnings, renewed...
Dec 3, 2022
This may seem an obvious statement, but let’s slow down a moment and unpack it a bit. In our personal lives, we tend to get into rhythms of communication with those who know us well. This isn’t always a good thing, but assuming it is a healthy rhythm, it can be nice...
Nov 3, 2022
As the holidays approach, we are excited to host a Community Strategy Hour on November 8th at 5pm. The goal is to bring local small businesses together to meet one another, collaborate, and brainstorm. An interesting Forbes article points out the value of...
Nov 3, 2022
Procrastinate strategically. Video on websites. Join us for Community Strategy Hour. Don’t settle for the first idea, wait for the best idea. That was a hypothesis I read recently. Ha. Some people will come up with anything to procrastinate. I don’t know about...
Oct 3, 2022
It can be really hard to justify marketing costs, especially if you’re a small business. It’s hard to wrap our minds around the complexity of it all, and with recent privacy policies being implemented, capturing results is even more challenging. So how do we even know...
Oct 3, 2022
I said I would. The best website images. It matters! The 3rd of the month sneaks up so quickly….every single month! Gah! Dammit Leah, say something worth sayin’! And the thing is, even if no one is reading it, it matters. It matters because I made the...
