Trying to help clients understand digital momentum is about as clear as trying to explain how air exists and is critical to survival, but impossible to see with the naked eye. Similar to air, sometimes digital online marketing can sound like…

• Do you feel air as it fills your lungs when you inhale? Sort of.
• Are you aware when the air around you changes? Yes, but it’s vague.
• What would happen if you were in a controlled environment and air flow was cut off? We’d suffocate, the “lights” would go out.
• Do you need air, despite not being able to contain it in your hands and look at it? Absolutely!
• As a laymen, can you see it; can you measure it; can you contain it? There’s possibly a way, but for most, it would be almost impossible to quantify.

Before overwhelming you and taking the risk you’ll feel defeated, just know, here at Strategy 3 we are geeked out about these systems and would love nothing more than to come alongside you and your business, so reach out!

There are so many complexities with digital marketing that it really does boil down to “simple science” that isn’t so simple. Although there are many measurable elements, it really does require synchronization, intention, and most importantly… momentum. Let’s shift to another analogy, and take a high-level look.

• Foundation and Starting Point: Is your online presence (seo centric website, browser profiles, promotion platforms, social media, etc.) set up in a thorough, consistent & complete way, or is it fragmented. Are you starting on shifting sand or do you have solid footing? Just like any area, if these are not in place and dialed in, everything else you attempt to do will be fragmented.
• Audience/Judges/inspectors: Have you clearly defined this? If not, how do you know what the requirements are? In the digital space, if this isn’t dialed in, you can spend A LOT of time on content creation that falls flat. You can have a passive cheering squad, but do they “buy tickets?” Do you know what’s required to be a qualified competitor (Google, FB, etc.)? Do you have things in place to build – and maintain momentum?
• Relevance: Hobbies and business are different. Our business typically comes from our passion and we often forget that it can no longer just be about “us.” Once we decide to go into business, the focus must shift to our prospects. What’s in it for them; why should they care; how is our offering – their solution? Is it attractive? When people interact with your brand, does it stop them in their tracks? Does it get them to stop scrolling (literally spinning)? Are they enticed to see more? If this isn’t consistently the case, you can quickly become noise in the background.
• Consistency: The reality is, the digital space is a series of “machines” calculating and adding up points to determine if you’re the winner. If your online presence is fragmented and inconsistent, it assumes you’re not really in the game. There are very specific rhythms that work together to build this point system. Not dialing this in would be like trying to run the first and last lap of a race and expecting to qualify at all.

Circling back to air. We can help, and just like air, instinctively you know it’s working – but measuring it can be complex due to privacy rights and individual tracking settings, etc. You will see a lift; you will gain traction; you will experience growth… but due to the saturation and rhythm of touches, it can be unclear what’s impacting what. This is typically a small business owner’s greatest challenge of acceptance, as it’s difficult justifying a cost if you can’t measure the direct impact. That said, should you stop – or not start at all? We’d suggest, no more than you would stop breathing just because you can’t see or measure air.

Momentum is key, so if you aren’t able to create it because you’re too busy building your business… partner with us and let us create and maintain momentum for you. We’d love to help catapult your business to the next level.