TikTok has grown significantly in the last couple of years with 1 billion monthly active users. Tons of businesses use TikTok as part of their social media marketing. There are lots of opportunities for brand awareness and engagement when it comes to posting about your business or product.

If you are considering marketing your business on TikTok, think about how TikTok can benefit your business. Would making videos and following certain trends be on brand for your overall image? Many big brands use TikTok to its full potential by tapping into trends and hashtags that bring more viewers to their page. Feel free to play around with the edits, filters and sounds. TikTok can be a great tool to really showcase your business’s personality and brand.

Many people have an impression that TikTok is for younger people and they are not wrong. However, recent demographics have shown older people have taken an interest in the platform. 3.4% of TikTok users are over the age of 55 which does not seem like a lot, but when you think of 1 billion total users, that is an average of 34 million users over 55. Research shows that more adults over the age of 30 are interested in TikTok and are becoming active users. The adult users are only increasing as TikTok remains the trending social platform. So if your target audience falls anywhere between the ages of 13-65, TikTok is for you.

To get started, create a business account and start searching for similar businesses on the platform. Pay attention to what trends they may be following, what hashtags they may be using or what their video topics are. Once you have a clear idea of what you would like to do for your page, turn on the camera, start filming and have fun with it! The idea is to create entertainment for your viewers. So, step outside of your comfort zone and bust out those TikTok dance moves!