There are two good reasons to ditch your @hotmail, @yahoo, @gmail, etc. email addresses for business: security and image.
Security breaches are becoming increasingly common, and artificial intelligence is making everything move faster for the good guys and bad alike. Support at big companies is terrible and small companies like us need to do everything we can to keep ourselves safe.
For example, if you advertise with Google or Facebook you can limit the access to your ad accounts by domain. My @strategy3degrees.com email addresses are cleared to do things in my accounts, @hotmail email addresses are not. This helps to prevent unauthorized individuals from accessing and manipulating marketing campaigns – yes this is happening all the time.
As annoying as it is, turn on two-factor authentication and use an authenticator app. It’ll help you sleep better at night.
Now, to reason number two: your image. This is simple: @yourdomain email addresses are more professional, so you appear more serious and legit.
Everything you do in your business, every way your business touches customers, potential customers, and the general public is marketing – and even the small things matter.
It’s an easy thing to do and doesn’t cost much. You can do it yourself or you can solicit help. For everything IT and security related, we like Bunn Consulting! They are local and they are great to work with.
