First-time writer, long-time lurker. So here I am to talk about business. I’m here to spill the secret sauce of success. Well, sort of.
I want to talk about who is talking about your business. Having ambassadors for your business is like having your own personal hype squad. It might be less glitter and more genuine enthusiasm (but glitter might not hurt either…).
I’m sure you’re thinking, “Great, Meaghan. But where are they? And how do I get them to buy in?”
Reviews, Relationships, Loyalty.
Loyal customers are already advocating for your brand without expectations. Check your Google reviews, Facebook comments, and even Yelp! Wherever you’re finding them, take a minute and thank them. This starts the conversation; building this relationship and developing a strong back-and-forth can create a great opportunity to ask for ambassador content or to keep up the good work.
In-house Ambassadors
You can’t FORCE your employees to become ambassadors, but they see the business (nearly) every day! And they know the ins and outs and values you carry. They’re a great resource within your community. Employees can bring credibility and visibility to your business’s brand. This also can increase engagement with your brand on social media. Comments, likes, and shares all add up to the big picture.
Foster Trust and Drive Success
In a world where trust is as elusive as finding matching socks on laundry day, having ambassadors is like finding that one sock, usually your favorite, that seems to go missing. It is a rare gem that brings a smile to your face and makes you wonder where it’s been hiding all this time. So, if you want your business to be the talk of the town (in a good way, obviously), get your ambassadors on board. Trust me, your business will thank you.
