Labor Day Weekend feels like a liminal space, not really summer, but not yet fall. This in-between, transitional time can feel eerie. I don’t know about you, but I am both moody about it and I look forward to the comfort of a warm throw and a hot drink. I feel both a little lazy and also like I need to initiate some to-do lists.
Soon, trees will be shedding their leaves and seeds will be planted to coincide with the coming rain. A liminal time indeed. So I propose that Fall (and Spring) are also Whiteboard Session Season. A great time to plan what is on the other side of this liminal space. A great time to get less moody and more excited about what change can mean. Uncertainty can produce uneasiness, but a little planning and brainstorming can produce renewed creativity and excitement.
Marketing is sharing your passion with the world. What’s up next on your marketing agenda? How will people find you? What will they find out about you when they do? Why do you do what you do? What does it mean for your customers, your employees, your family?
Rest up this Labor Day, you’ve worked hard. Relax, breathe, shed the weight you’ve been carrying around. Then, after you’ve rested and when you’re ready, let’s talk about what’s next.
