Marketing is so much more than a website and some online ads. I will go so far as to say it’s almost everything that you do in your business. So many things have to go right to make a sale, but only one thing needs to go wrong to lose a sale. A referral goes right, but the subsequent Google search goes wrong. A Google search goes right, but the website goes wrong. The website goes right, but the phone call goes wrong. The sale gets made, but the experience goes wrong and there is no repeat or referral business from it.
If a potential customer can’t find you on Google search, you never know about it. If your website doesn’t do a good job, you almost never hear about it. If the phone isn’t answered, you never know and that person never calls back. As much as we don’t like negative news or heaven forbid a negative online review, when someone doesn’t love the experience they get from our business, we usually never find out. Our business isn’t important enough to them to have that uncomfortable conversation. They will just go elsewhere next time.
I call all of this the marketing and sales butterfly effect. These little things can have a huge impact on our business. But often, we’re completely in the dark. All we know is that business isn’t as good as it could be. So what do we do? We dig deep, we investigate and we look at every nook and cranny of our business and the customer journey. How quickly do we answer the phone? How quickly do we answer emails? Does the customer feel that they matter or do they feel like a burden? How well does our website convert visitors into leads? How does it feel? Does it represent our brand? Does it answer the visitors’ questions? Is the contact information easy to find? And on and on and on….every nook and cranny.
Every nook and cranny of your business is marketing. Every action, every reaction, every little thing, every flap of a wing starts something. That something leads to business gained, or business lost.
If you’re ready to dig deep and look at every nook and cranny, I encourage you to click the link below to book a Whiteboard Session.
