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Nov 3, 2025
You can explain everything perfectly and still lose people halfway through. The problem isn’t always confusion. When a site makes visitors pause, wait, or second-guess a button, momentum dies. That resistance is friction. It’s what turns curiosity into fatigue before...
Oct 3, 2025
Please tell me “What’s In It For Me.” And make it quick! Incomplete information or questions left unanswered cause our brains to go negative, fill in the gaps with the worst-case scenario and say no to whatever is on offer. This means that the worst thing you can do...
Aug 3, 2025
When small business owners think about their website, the homepage usually gets all the attention. But in our work at Strategy 3, we’ve found that it’s often the secondary pages that quietly drive the most revenue – when they’re done right. Here are six...
Jul 3, 2025
When we get off track, like most of us do, it’s good to get back to two basic questions: What is our purpose and who is our audience? For example, is the purpose of your social media to get likes and engagement or to build trust and credibility? If you can do both,...
Jul 3, 2025
Why Your Brand is Your Business’s Most Valuable Asset Picture this: Two contractors show up to give you quotes. The first arrives in an unmarked van, wearing a plain t-shirt, with a handwritten estimate on a scrap of paper. The second pulls up in a clean,...
Jul 3, 2025
Most businesses play it safe, operating within an echo chamber where they study the same competitors and recycle the same ideas. This inward focus rarely excites or builds real loyalty. But what if the key to creating more memorable experiences came from an unlikely...
May 3, 2025
All of us know that we’re usually hit with our best inspiration when we least expect it. Yet, many of us believe that we don’t have time to deliberately ‘not expect something’. Everything we do comes with an expectation of a projected outcome. I recently read a...
May 3, 2025
AI-powered web design tools are changing the way websites get built — offering speed, convenience, and low-cost options for everything from layouts to content suggestions. They’re a great resource for getting started, especially for simple sites or early-stage ideas....
Apr 3, 2025
I’m at that age. The age where I find myself grumpy about things changing too quickly, not being like they used to be, “kids these days”…the whole nine yards. I recognize that every generation goes through this as an adult where they don’t love what the future looks...
Mar 3, 2025
There are Two Sides to your Marketing: Art and Science The “Artistic” piece is when you get imaginative by creating images, graphics, and content that engages your audience and helps define Who you are. Starting with your website and extending to all your...
