When small business owners think about their website, the homepage usually gets all the attention. But in our work at Strategy 3, we’ve found that it’s often the secondary pages that quietly drive the most revenue – when they’re done right.
Here are six pages your site might be missing (or underusing):
1. FAQ Page
This isn’t just a customer service tool. A well-structured FAQ builds trust, addresses hesitation, and speeds up decision-making – especially for new visitors.
2. Dedicated Service Pages
Don’t cram everything into one generic “Services” page. Separate pages for each offering improve search visibility and make it easier for visitors to find what they need.
3. Thank You Page
After someone fills out a form, don’t just say “thanks.” Guide them to next steps, offer more value, or encourage a referral – it keeps engagement going.
4. Why Choose Us Page
This is your chance to stand out. Use it to share your approach, values, and what makes your business different from the competition.
5. Team Page
Real faces. Real names. Real connection. For service-based businesses, this page helps humanize your brand and build early trust.
6. Blog Categories or Resource Hubs
Publishing blog posts is great – organizing them is better. Thoughtful categorization helps both SEO and user experience, making it easier for visitors to explore your expertise.
Ready to Maximize Your Website’s Potential?
At Strategy 3, we design and build small business websites that do more than look good – they convert, grow, and support your business goals.
Let’s talk about what your current site might be missing. Book a consultation and we’ll help you spot hidden opportunities.
