Jul 24, 2023
It’s July already! I’m not sure how that happened! So, building on from the last few months of Awareness vs Direct Advertising. In the old days, your primary place for Direct Advertising was the Yellow Pages! We cursed those salespeople always complaining about how...
Jul 6, 2021
In today’s digital world, online reviews are powerful tool for small businesses. Not only do positive reviews help to drive sales, but they also help reassure people that the product of service that they’re about to buy is worth their time and money. According to a...
Jan 3, 2021
So long, 2020! Start the New Year off strong by creating a digital marketing strategy that will carry you into 2021 and beyond. Below are a few helpful tips for success. Online Presence:Â In 2021, you should be prepared to put more time and resources into your online...
Nov 3, 2020
Having a site that takes longer than 3 to 4 seconds to load is a hindrance to the usability and effectiveness of your website. Increasingly people’s patience is decreasing, especially while navigating the web. If your website takes too long to load, your potential...
Nov 3, 2020
I started selling yellow pages advertising in 1998 (yeah wow). Since then, I’ve asked thousands of small businesses all over the country where their customers come from. Almost all have said that they rely heavily on referrals and word-of-mouth. When I started my...
Sep 3, 2020
A 2019 study from BrightEdge found that organic search was responsible for 53.3% of all site traffic. Further, it has one of the highest ROI’s. But more needs to be considered when looking at SEO, such as search intent and increasing the right kind of traffic to your...
Aug 3, 2020
Voice activation is continuing to see major growth as over 50% of US households are forecast to have a smart speaker by 2022. And now, nearly a third of all Google searches are voice searches. This increasing use of voice search means that consumers are using more...
Jun 3, 2020
Here at Strategy 3, we believe in equality and justice, and we stand with the Black community against violence and racism, now more than ever. #blacklivesmatter Did you know:Â There have been 47 recessions in US history and 8 in the last 50 years. There are always...
Mar 3, 2020
You’re probably reading this email on your phone. We hope you are happy with the experience. If you’re not, let us know. Okay, here it is: Google first introduced mobile-first indexing in November 2016. Now Google is sending out notices that they expect mobile-first...
Dec 3, 2019
There is no escaping it! Reviews from third party sites like Google, Yelp, and Facebook play a large role in buying behavior. But this doesn’t need to be a negative thing. Your online reviews can be a powerful customer acquisition tool. With positive online...
