An overly simplified explanation of one aspect of SEO
If you peek into my office, it’s a bit cluttered but not outrageously so, especially for a creative person. However, if you opened my file cabinets and tried to make sense of what’s inside, you’d be less than impressed with my filing system. There’s a reason I leave all bookkeeping and accounting to the professionals!
This is also the reason we have a search engine optimization team at Strategy 3, it’s a meticulous task and the people who do it are great at spreadsheets and details. I bring this up because I think it is helpful for visualizing why structure and organization is so important to a website’s success in search results. Even if outwardly your website looks good, what happens when you open it up inside?
If someone, who isn’t you and doesn’t know your business were to open your files, would they be able to easily understand everything inside? Are your files organized? Are the subjects of the things inside defined? Are the files intuitively easy to navigate? Has everything that is no longer relevant been thrown out? Websites, like filing cabinets, can become one big junk drawer over time. Even if your site is pretty, if it’s a junk drawer on the inside it will not rank well on Google.
I don’t have to be a fastidious, minutiae-obsessed person to have good books or a well-ranking website and neither do you. You just have to put the right people in charge who love organization and details.
I love a good junk drawer (or three) but Google doesn’t.
