So long, 2020! Start the New Year off strong by creating a digital marketing strategy that will carry you into 2021 and beyond. Below are a few helpful tips for success.
Online Presence: In 2021, you should be prepared to put more time and resources into your online presence and social media marketing strategies. An effective strategy allows you to reach more customers, engage with existing fans, and increase web traffic, leads, and even revenue. The pandemic has forced more people indoors, increasing the time they spend online. This shift is a great opportunity to increase your reach and re-engage with existing followers with the help of some well-designed social media campaigns.
SEO & Google Listings: One of the most successful marketing campaigns you can launch in 2021 to boost your business is SEO. SEO (Search Engine Optimization) is a digital marketing tool that allows you to understand what keywords your customers are searching for and it’s one of the main drivers of organic web traffic. By optimizing your website, you can rank better on Google, drive more traffic to your website, and can even out-rank your competitors.
Your Google My Business (GMB) page is another important and free tool to utilize. By making sure your GMB page is verified and up to date, Google will draw in local customers and provide them with important information like your business hours, services, location, and more.
Video Advertising: Video is becoming increasingly popular for advertising. According to a recent study, nearly 90% of marketers in said that adding video content to their strategy increased traffic to their website and almost 30% of customers said they would buy an item or service after seeing a video advertisement for it.
Because video is such an eye-catching medium, it’s especially great for interactive products and services, but can also be utilized for employee interviews, client testimonials, behind-the-scenes videos, and more. For an increase in views or engagement, consider adding more video advertising into your digital marketing plan.
At Strategy 3, one of our goals for the New Year is to help you launch an array of successful marketing campaigns. If you’re ready to start fresh in 2021, contact us by text, call, or email to get started!