Do They Really Really Like You?

People do business with brands that they know, like, and trust. And when they really really like you, they are loyal, they tell other people about you, and they write online reviews. These are the customers we all want, and frankly, the customer we want to be too....

What Makes a Great Website?

Below are 7 principals to keep in mind when creating an effective and beautiful website. 1. A Clear Purpose: What you are trying to accomplish with your website? Are you trying to get users to contact you by submitting a contact form? Are you trying to make a sale and...

The Importance of Your Logo

Having a logo is an integral part of making your brand a successful one, right up there with having high-quality products/services and positive referrals. A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. Below...

Top Facebook & Instagram Updates Over the Last Month

Social media platforms are ever-evolving! Here’s what’s happened over the last 30-days that you should know about. Facebook Updates: Facebook is Seeking to Advance Racial Justice: Three actions Facebook took to advance racial justice include 1) proactively improve...

A Positive Side Affect

I think maybe COVID-19 is a big reset button for the world, for all of us.  A chance to reevaluate our choices and whether they are in line with our values and what we really want from life.  Maybe the air is cleaner and clearer so that we can get a clearer picture of...

Let’s reconsider how often we use stock images..

Do you find yourself relying on stock images for your marketing content?  I’ll be honest, we do a lot!  They look professional and they are inexpensive and quick.  I know the task of getting original photos is often daunting.  But here’s the thing, stock images can...

A picture of a flamingo I took recently and a message

I have a yearly planner and in the beginning of the year I write down my goals and I revisit them all year long.  Almost daily, I write something down and so periodically, and especially at the end of December and the beginning of January, I review my year and see my...