Below are 7 principals to keep in mind when creating an effective and beautiful website.
1. A Clear Purpose: What you are trying to accomplish with your website? Are you trying to get users to contact you by submitting a contact form? Are you trying to make a sale and have the user purchase directly from your site?
Once you clearly define what your website will do and why, you can begin to form a plan to execute a website that will accomplish your goals
2. A Clear Audience: Who are you trying to attract to your website? What age range are your potential users? Are they tech savvy or do they struggle with technology?
Once you determine who your target audience is, you can effectively use this information to make decisions for the design and functionality of the website.
3. Easy to Use Navigation: Have you ever visited a website that was confusing and impossible to find the information you are looking for? Or was it too complicated to accomplish the task you were attempting to?
It’s aggravating to say the least, and visitors will abandon your website the second they become confused or frustrated. Designing a site that has a solid structure and simple navigation will allow your users to navigate your site with ease.
4. The Right Style: Your website should have a consistent, unique, and distinctive style that is appealing to your defined audience and appropriate per your defined purpose, all while still following your brand’s feel and look.
5. The Right Images: High quality imagery and minimal use of stock photography will give your site a more polished and professional look. Picking the right images for your website is vital to having a cohesive aesthetic throughout the website.
6. The Right Fonts: Making sure you pick complimentary fonts to the overall style of the website, as well as having legible text, is important for your visitors to have a positive experience while visiting your site, while increasing the length at which your users engage with your site.
7. The Right Words: Your website can look and perform amazingly, but if you do not fill it with captivating content, you will have an ineffective website. Choosing the appropriate copy that guides your user to your preferred action will help to convert visitors.
Strategy 3 takes into account all 7 principals when developing a new website. Let us help guide you through the process of creating a great website that looks amazing and works to help your business grow.
