3 Things

It feels like everyone I know right now is using AI for something: writing captions, brainstorming content ideas, even drafting entire social posts. Which is fine (I have my own opinions, but they’re exactly that, opinions, and I’m keeping them to myself until happy hour). It’s a tool, like a camera or a scheduling app, or that one employee who’s great at brainstorming but shouldn’t be allowed near “send.” But there’s a line a lot of businesses are stepping over without realizing it, and clients and customers can feel it even when they can’t name it.

That line is the difference between AI-generated and AI-assisted content.

A WordPress website isn’t a finished product that just sits there unchanged after launch. WordPress, along with the themes and plugins that support it, keeps evolving — and so do the threats.

Here are the three layers of protection every site needs, and how Strategy 3 handles each one for our website management clients.

Protection starts below WordPress itself. Our clients are hosted on WP Engine, which filters malicious traffic, blocks common attack patterns, and encrypts data in transit and at rest — stopping a lot of problems before they ever reach the site.

Over 11,000 WordPress vulnerabilities were found in 2025 alone, and 91% of them were in plugins. We regularly review and update WordPress core, themes, and plugins for our clients, watching for issues before they become a real problem.

Keep the most important thing, the most important thing. And, for most small businesses, the most important thing is new business.

I just saw a full-page ad in a print publication that caught my eye, and I was stunned that the company would spend decent money for the ad space and leave so many important factors out of it. There was no phone number, address, website address, social proof, social channels to follow, etc. There was no action for me to take. There was a picture, a name and a logo. And right now, as I write this, a little over an hour later, I can’t tell you the name of the business or what the logo looked like. Maybe I’d notice it if I saw it again. That’s about it.

Maybe it’s part of a bigger strategy that I don’t understand or am privy to, but that’s being generous. It was a total waste of ad space and money… IMHO.

Remembering the most important thing, or the purpose of our marketing, is a worthwhile reminder. Sometimes we’re so close and in the thick of things with our own business that we forget to zoom out and refocus on the main goal.