Meet Meaghan McCluskey
Social Media Manager & Copywriter
Meaghan has a knack for helping businesses find and tell their story. A Pacific Northwest-based writer, she handles social media and client copywriting at Strategy 3.
Known for
- Social media marketing
- Digital advertising
- Content strategy
- Community management
What Meaghan McCluskey’s Writing About
A running feed of Meaghan McCluskey’s articles for the Strategy 3 blog. The ideas, questions, and lessons worth writing down.
Setting Boundaries with AI: Generated vs. Assisted
September 3, 2026
Brand & Creative Strategy
There is a line between AI-generated and AI-assisted, and clients can feel it even when they cannot name it. Where to keep the human non-negotiable, and why perception is where trust actually lives.
Read More →Your Clients Aren’t ‘On Social Media.’ They’re Somewhere Specific.
July 3, 2026
Social Media & Digital Advertising
I see this constantly: a business creates a TikTok, an Instagram, a Facebook, and a LinkedIn — and then spends the next six months exhausted trying to keep up with all of them. When I ask which platform is actually working, the answer is almost always “I’m not sure.” Here’s the thing: “social media” isn’t […]
Read More →QR Codes: Stop Using Them Wrong (A Loving Intervention)
June 3, 2026
Social Media & Digital Advertising
QR codes were a dying trend — until a global pandemic essentially forced everyone to learn how to use them. Now they’re everywhere: restaurant menus, business cards, event flyers, product packaging, real estate signs. And yet… most people are still using them wrong. I’m not talking about the technical side (though please, for the love […]
Read More →Whoomp! There it is —And There It Is Again (And Again)
May 3, 2026
Strategy, Mindset & Leadership
What a 1993 rap beef can teach you about recycling your content In the summer of 1993, two songs hit the airwaves at almost exactly the same time. Tag Team dropped “Whoomp! (There It Is)” while Miami group 95 South released the nearly identical “Whoot, There It Is” just a few months earlier. Same phrase. […]
Read More →Why We Fall for Brands: A Love Story (No, Really)
February 3, 2026
Brand & Creative Strategy
It’s February, so naturally, we’re all thinking about matters of the heart. But while you’re picking out the perfect card or planning that special dinner, have you ever stopped to think about why you chose that restaurant over the hundred others in your city? Turns out, the psychology of brand attraction isn’t all that different […]
Read More →What Makes a Social Ad Actually Work?
January 3, 2026
Brand & Creative Strategy
We’ve all seen them. The social ads that make you stop mid-scroll, laugh out loud, or reach for your credit card before you’ve even realized what happened. Then there are the others, the ones you instinctively swipe past without a second thought. So what separates the thumb-stoppers from the scroll-past-ers? The Pattern Interrupt The best […]
Read More →3 Instagram Updates Every Small Business Needs to Know
October 3, 2025
Social Media & Digital Advertising
Instagram just dropped game-changing updates that are reshaping how small businesses connect with customers. Smart business owners are already using these tools to get ahead. Here are the three biggest October updates that could transform your business right now. 1. DM Scheduling + Translation = Customer Service on Autopilot Instagram rolled out DM scheduling and […]
Read More →3 Big Meta Ads Updates You Can’t Ignore (Especially if You’re a Small to Medium Sized Business in 2025)
September 3, 2025
Social Media & Digital Advertising
Meta has been rolling out changes in 2025 that will directly affect how you attract customers, convert sales, and stretch your ad budget. Here are the 3 updates that are shaking things up—and how to actually use them to your advantage. 1. Bye Bye, “Easy Mode” Targeting for Sensitive Categories Meta continues to crank down […]
Read More →Trust Your Team: Lessons from the Track to the Marketing World
June 3, 2025
Web Design & Maintenance
As a high school track coach, I’ve learned that success isn’t just about individual talent—it’s about trust, communication, and believing in your team. Whether it’s a relay race or a marketing campaign, the principle remains the same: you chose this team for a reason. Now, it’s time to trust them. The Relay Race Analogy On […]
Read More →The Social Media Reality Check: Expectations vs. Truth
March 3, 2025
Social Media & Digital Advertising
Alright, it’s time for some real talk. Grab your favorite beverage, get comfy, and let’s dive into the sometimes harsh, always interesting world of social media marketing. The Dream vs. The Reality We’ve all been there. You create what you think is the perfect post, hit publish, and… crickets. Or maybe you launch a campaign […]
Read More →What Meaghan McCluskey Has to Say
Some ideas land better out loud. In these short videos, Meaghan McCluskey talks through the thinking behind the work.
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