QR Codes: Stop Using Them Wrong (A Loving Intervention)

QR codes were a dying trend — until a global pandemic essentially forced everyone to learn how to use them. Now they’re everywhere: restaurant menus, business cards, event flyers, product packaging, real estate signs. And yet… most people are still using...

Whoomp!  There it is —And There It Is Again (And Again)

What a 1993 rap beef can teach you about recycling your content In the summer of 1993, two songs hit the airwaves at almost exactly the same time. Tag Team dropped “Whoomp! (There It Is)” while Miami group 95 South released the nearly identical...

Why We Fall for Brands: A Love Story (No, Really)

It’s February, so naturally, we’re all thinking about matters of the heart. But while you’re picking out the perfect card or planning that special dinner, have you ever stopped to think about why you chose that restaurant over the hundred others in...

What Makes a Social Ad Actually Work?

We’ve all seen them. The social ads that make you stop mid-scroll, laugh out loud, or reach for your credit card before you’ve even realized what happened. Then there are the others, the ones you instinctively swipe past without a second thought. So what...

3 Instagram Updates Every Small Business Needs to Know

Instagram just dropped game-changing updates that are reshaping how small businesses connect with customers. Smart business owners are already using these tools to get ahead. Here are the three biggest October updates that could transform your business right now. 1....

Trust Your Team: Lessons from the Track to the Marketing World

As a high school track coach, I’ve learned that success isn’t just about individual talent—it’s about trust, communication, and believing in your team. Whether it’s a relay race or a marketing campaign, the principle remains the same: you chose this team for a reason....

The Social Media Reality Check: Expectations vs. Truth

Alright, it’s time for some real talk. Grab your favorite beverage, get comfy, and let’s dive into the sometimes harsh, always interesting world of social media marketing. The Dream vs. The Reality We’ve all been there. You create what you think is...

Showing Up Imperfectly Online: Why Authenticity Beats Perfection

Let’s be real—social media can feel like a never-ending highlight reel. Every post seems polished, every photo flawless, and every caption perfectly crafted. But here’s the thing: perfection isn’t relatable. Authenticity is. And showing up as your imperfect,...