Apr 3, 2026
I recently came across this question, and it’s been on and off my mind for weeks now. If I really wanted to write about it, this blog would never end. Since I’m a huge fan of both nuance and brevity, the cognitive dissonance is real. But here’s what...
Mar 3, 2026
Artificial Intelligence is great. We love it. We use it all the time. It’s great for research and spreadsheets and coding but it’s use for communication and marketing needs to be strategic. It’s not a human (at least not yet ) and if you use it as if it were one when...
Feb 3, 2026
I mean, did anyone really believe that AI wasn’t going to start delivering ads? The Wall Street Journal article that came out a couple weeks ago with the announcement did report that Sam Altman has long expressed concerns that introducing ads into the chatbot’s...
Jan 3, 2026
Up until the 16th century, collective knowledge took about 1500 years to double. From 1500-1750 it took 250 years. From 1750-1900, it took 150 years. From 1900-1945 it shrunk to 25 years. By 1982, it shrunk further to 12 months and now the popular claim is 12 hours!...
Dec 3, 2025
If you build it, they might come, and luck is only part of it. If you’re a magnetic personality with a big network, regularly making the rounds in different circles, you’ll have better luck. This is because most customer journeys start with a referral. That is, if...
Nov 3, 2025
A hot topic right now for small businesses is getting found via Chat GPT and other AI platforms. For over a decade it was all about SEO and Google search and now it’s all about AI. It’s always been about being a brand that people recommend. And, a real-life...
Oct 3, 2025
Please tell me “What’s In It For Me.” And make it quick! Incomplete information or questions left unanswered cause our brains to go negative, fill in the gaps with the worst-case scenario and say no to whatever is on offer. This means that the worst thing you can do...
Sep 3, 2025
Please tell me “What’s In It For Me.” And make it quick! It’s too crowded, it’s too busy, and it’s definitely too noisy. In 2025 everything is just too much. I’m a huge fan of getting to the point and making the point first…I suppose marketing and I really were meant...
Aug 3, 2025
Most small businesses are in the business of doing the thing they do, but also marketing and branding their business, making sales, and building relationships (to name just a few). We don’t just have one job; we have many. Every small business owner knows this. Do...
Jul 3, 2025
When we get off track, like most of us do, it’s good to get back to two basic questions: What is our purpose and who is our audience? For example, is the purpose of your social media to get likes and engagement or to build trust and credibility? If you can do both,...
