Artificial Intelligence is great. We love it. We use it all the time. It’s great for research and spreadsheets and coding but it’s use for communication and marketing needs to be strategic. It’s not a human (at least not yet ) and if you use it as if it were one when communicating (via email or social media or on your website) you won’t come across as human either.
I’m sure “bless your heart” used to actually mean bless your heart but most of us know it doesn’t mean that at all. Not that AI is using that phrase but other common phrasing such as “Let’s explore how we can drive meaningful results together” sound good in theory but can come off as cold and uniform and too “dictionary-perfect.” This is especially true when all the sentences strung together sound just as polished.
Guess what? AI helped me come up with the word: dictionary-perfect. But I still wrote that sentence myself.
If you copy and paste AI generated content it will communicate less consideration for actually having a real conversation. If you care about what you’re saying and you care about who you’re saying it to, be real about it. Yes, use AI; it’s a great tool, especially for sensitive subjects, but make the message uniquely you by being you—the real human you are.*
When it comes to social media, we’re already rolling our eyes at the obvious AI generated content and scrolling even faster past it. A recent article noted that copy such as “In today’s fast-paced digital landscape” leads to reduced engagement.
Now, more than ever (I couldn’t help but use the cringe-worthy Covid era throw-back), authenticity is winning the game!
* Em-dashes are not always AI generated. We love them at Strategy 3. We promise we won’t use them too much.
