3 Things

We're going to be participating in the Proctor District's first-ever Wine Walk on July 11th from 2:00pm-6:00pm. So of course, we had to come up with a cool giveaway! We're not quite sure how we're going to determine the lucky ones to get this cool tumbler but coming early is probably key. Get your tickets here.

Branded gear is one of the best ways to stay memorable. And what business owner doesn't love to see their logo on cool stuff? Need some cool swag like my tumbler? Call or email TJ at Printix Printing. Almost anything you can imagine, he can create. Visit printixprinting.com or send him an email at tjpowers@printixprinting.com and tell him I sent you.

Artificial Intelligence is changing the world fast—in some convenient ways and in many concerning ways. In a world that seems to be turning upside down, our relationships are more important than ever. Our roots, our relationships, our core values, our humanness, and remembering that we're all in this amazing, crazy life together. Tomorrow, we celebrate 250 years of life, liberty and the pursuit of happiness. Cheers to a safe and happy holiday, remembering all the ways we're more alike than different. 🇺🇸

Most website projects stall in the same place. Not design, not tech. Just words.

You know your business better than anyone, but when it comes time to write the words for your website, everything suddenly feels harder. What should the homepage say? How much detail is too much? Should it sound professional, casual, sales-focused, or technical?

The good news: your website content does not need to say everything. It just needs to say the right things clearly. Here are the three things we tell every client when they sit down to write their own content.

I see this constantly: a business creates a TikTok, an Instagram, a Facebook, and a LinkedIn — and then spends the next six months exhausted trying to keep up with all of them. When I ask which platform is actually working, the answer is almost always "I'm not sure."

Here's the thing: "social media" isn't one place. It's a collection of very different environments where people behave very differently. Your clients aren't just "on social media" — they're on a specific platform, in a specific mindset, looking for a specific kind of content. The businesses that figure that out are the ones that stop spinning their wheels.

So how do you figure it out?

• Look at your real data first. Before you post another thing, check your analytics. Where are people actually engaging? Where is traffic coming from? Even if the numbers feel small, they're telling you something.
• Talk to your actual clients. Ask them where they spend time online. Ask what content they find useful. You'll be surprised how direct the answers are.
• Match the platform to the moment. LinkedIn is for professional networking and thought leadership. Instagram is for visual storytelling and brand personality. Facebook is for community and local connection. TikTok is for entertainment-first content that happens to be useful. You don't need to be on all of them — you need to be excellent on the right one.