Our Work / Stack Service Plumbing
Stack Service Plumbing: A Brand and Website Built to Earn the First Call
A family-owned Tacoma plumbing company had the experience, a Facebook page and a “coming soon” page at its own web address. Over a single summer it got a name that says what it does, a brand made for vans and uniforms, and a website that makes calling, texting or requesting service the obvious next step.
- Client since
- 2026
- Where
- Tacoma, Washington
- The business
- Family-owned plumbing for homes and businesses
- What we did
- Brand identity, website design, website management and hosting
Where Stack Started
Stack is a family-owned plumbing company in Tacoma. Its plumbers take everyday service calls from homeowners and bigger jobs for property managers, HOAs and contractors, across Pierce County and northern Thurston County.
It wanted commercial contracts and to become a name local households know. But online it had a Facebook page, a parked “coming soon” page at stackcllc.com and a legal name, Stack Commercial LLC, that didn’t say plumbing. With no reviews yet, the brand and the website had to earn trust on their own.
What Stack Needed
- A name that says plumbingOne that homeowners and property managers would both understand at a glance.
- A brand for the roadA logo and colors that work on vans, uniforms and the website.
- Trust before reviewsReal people and real work, so a first-time caller knows who is coming.
- One easy next stepCall, text or request service from anywhere on the page.
What Changed for Stack
A brand made for vans, uniforms and the web
Stack Commercial LLC went public as Stack Service Plumbing, with a mountain-and-sunrise mark and guidelines that tell any sign shop or printer exactly how to use it.
- A full-color logo, plus light and dark versions for single-ink printing.
- Navy, yellow and steel blue lead on vans, uniforms and the website. The oranges are saved for calls to action, like the phone number.
- A type family and a tagline: “Choose Stack, the difference is night and day.”
Choose Stack, the difference is night and day.
- Navy#0C2144
- Yellow#FAD70F
- Steel blue#ABC9DD
- Orange#F79C24
- Red-orange#E65D27
The logo, tagline and colors. Navy, yellow and steel blue lead; the oranges are saved for calls to action.
Drag to compare the old and new website.
From “coming soon” to a website that asks for the job
Before, stackcllc.com was a parked “under construction” page. Now it’s a single-page website written from Stack’s own answers to our content intake, for homeowners and commercial clients alike.
- Request Service and Call or Text buttons in the header, the hero and the closing section.
- A quick contact form in the hero, and a full request form that asks residential or commercial.
- Each service with its own custom icon, and a section written for property managers, HOAs and contractors.
Real work, not stock photos
Stack had a phone full of job photos. The website puts them to work, so homeowners see the craftsmanship before they call.
- The hero shows a Stack plumber on the job.
- A gallery of recent work from Stack’s own crew.
- A Follow Our Work on Facebook button keeps new jobs in view.
A tap to call or text
A leak doesn’t wait for a laptop. On a phone, the number sits at the top of the screen and the request form is a short scroll away.
- Tap the number at the top to call.
- Request Service and Call or Text sit right under the headline.
- The request form asks residential or commercial, so every request arrives sorted.
How It Rolled Out
Brand and website in a single summer, built from Stack’s own answers and photos.
- Jul 1, 2026First logo package and brand guidelines
- Jul 3Stack answers our website content intake
- Mid-JulyJob photos come in from Stack’s crew
- Jul 20Brand guidelines finished under the new name
- Mid-AugThe new website goes live, request forms and all
The People Who Did the Work
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