Our Work / SPARK Credit Union
SPARK Federal Credit Union: A New Name, Ready On Time
IBEW 76 Federal Credit Union has served union members since 1957. When its board chose a new name, SPARK, we turned it into a brand, a website and a member rollout, ready for the official change on June 1.
- Client since
- 2020
- Where
- Tacoma, Washington
- The business
- Member-owned credit union for union workers and their families
- What we did
- Brand identity, graphic design, website design, social media, email marketing
Where SPARK Started
Members of IBEW Local 76 founded the credit union in Tacoma in 1957, and it has served union members and their families ever since.
In March 2026 federal regulators approved a wider field of membership, reaching well beyond one local. A name tied to Local 76 no longer fit, so the board voted for SPARK. Then everything members see, from the website to their cards, had to change within a few months without losing the trust built since 1957.
What the Rebrand Needed
- A finished brandThe board brought a proposed logo. It needed refining and clear rules for using it everywhere.
- One clear messageSame credit union, same people, new name.
- A welcome for new localsPages and mail for the IBEW locals joining the field of membership.
- Everything at onceWebsite, social, email, print, cards and the Google profile, all switching together.
What Changed for Members
A brand ready to use everywhere
We refined the board’s proposed logo, then built the brand guidelines and a set of logo versions for every use.
- Guidelines covering logo use, colors and type.
- Logo versions for monthly campaigns, sponsorships and new union locals.
- Business cards, card designs and swag in the new look.
- Black#000000
- Gold#EBB344
- Bolt gold#BD933A
The finished logo, tagline and colors from the SPARK brand guidelines.
Teaser posts from May, before the June 1 change.
Members heard it first, from people they trust
Before the change, members saw it coming: teaser posts in May, a postcard for current members and letters to union halls.
- Teaser posts on Facebook, Instagram and Google leading up to June 1.
- A “Same credit union, new name” postcard and letters to union business managers.
A new website at a new address
The website moved to sparkcu.org in the new brand, and the old address forwards there, so no bookmark or link breaks.
- “IBEW 76 FCU is now SPARK FCU” front and center on the homepage.
- Become a Member and Apply for a Loan buttons at the top of every page.
- An About page that tells the story from 1957 to today.
Drag to compare the old and new website.
Welcome pages for new union locals
As the field of membership grew, each new IBEW local got its own welcome page and intro mail, with an auto loan offer for its members.
- Pages for IBEW Local 73 in Spokane and Local 191.
- An intro postcard for each new local.
- Join and Apply one tap away.
How It Rolled Out
It started with social media in 2020 and grew into the credit union’s biggest change since 1957.
- Aug 2020Social media, then email and ads
- 2023A new website
- Mar 2026The board votes for SPARK, and the logo is finalized
- May 2026Teaser posts and member mail
- Jun 2026The official change on June 1, and the new website
How It Landed
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