Dec 3, 2023
I do strive every year to decrease my footprint: less disposable, more reusable. In a way, that’s been a resolution of mine for years, and increasingly our society is pushing in that direction. Ok, so I said no resolution talk – instead let’s talk about branding and...
Nov 3, 2023
… and it’s probably the last thing on our mind as we are recovering from our Halloween Candy hangover! Holiday Cards are shifting as our society ebbs and flows with change: technology (ecards vs paper cards), honoring diverse beliefs, time availability, costs and how...
Oct 3, 2023
My Grandfather was a grocery-man, he owned a small grocery store in Plano, TX. He was the one who painted the windows with the advertising of the week’s sales. I never saw any of these, I was too little to remember. But I do have his old paint brushes tucked away. And...
Sep 3, 2023
Recently, I was meeting with a new client, a lawyer by trade. As we were reviewing his needs, he said he didn’t think he needed business cards. I cringed, I gotta’ be honest, I like my paper – and not just because it is part of my lively-hood. So, I walked away and...
Aug 3, 2023
This is a great article about the rise and fall of QR Codes, and the impacts of the pandemic to their use: qrcode-tiger.com/are-qr-codes-dead I can remember vividly, 12 years ago, being told to put QR codes on everything I was designing, honestly, I fought it like...
Jul 24, 2023
It’s July already! I’m not sure how that happened! So, building on from the last few months of Awareness vs Direct Advertising. In the old days, your primary place for Direct Advertising was the Yellow Pages! We cursed those salespeople always complaining about how...
Jun 3, 2023
Last month, I started the conversation about Awareness Advertising vs Direct Advertising… Awareness Advertising: Is making people aware that you exist — educating them that they may have a need or want, and you can fulfill that. It also begins building trust.Direct...
May 3, 2023
This isn’t a new topic, but it is one we need to consider when choosing advertising options. Let’s start by defining these: Awareness Advertising: Simply put, Awareness Advertising builds brand awareness: it builds trust, recognition, as well as “awareness” that your...
