Kelly Cory

Meet Kelly Cory

Graphic Designer

Kelly shapes the visual side of brands, drawing on decades of design experience that spans ski-area marketing, print, and brand work for small and medium-sized businesses.

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Known for

Brand strategy
Creative direction
Graphic design

What Kelly Cory’s Writing About

A running feed of Kelly Cory’s articles for the Strategy 3 blog. The ideas, questions, and lessons worth writing down.

New Years Resolutions? Nah, This Post is About SWAG!

December 3, 2023

Brand & Creative Strategy

I do strive every year to decrease my footprint: less disposable, more reusable. In a way, that’s been a resolution of mine for years, and increasingly our society is pushing in that direction. Ok, so I said no resolution talk – instead let’s talk about branding and SWAG. What is SWAG? In the olden days, […]

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It’s starting to look a lot like Holiday Card time…

November 3, 2023

Community & Updates

… and it’s probably the last thing on our mind as we are recovering from our Halloween Candy hangover! Holiday Cards are shifting as our society ebbs and flows with change: technology (ecards vs paper cards), honoring diverse beliefs, time availability, costs and how we are connected via social media and other ways. And, let’s […]

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Colors and The Feelings They Evoke

October 3, 2023

Strategy, Mindset & Leadership

My Grandfather was a grocery-man, he owned a small grocery store in Plano, TX. He was the one who painted the windows with the advertising of the week’s sales. I never saw any of these, I was too little to remember. But I do have his old paint brushes tucked away. And that brings us […]

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Are Business Cards Becoming Obsolete?

September 3, 2023

Brand & Creative Strategy

Recently, I was meeting with a new client, a lawyer by trade. As we were reviewing his needs, he said he didn’t think he needed business cards. I cringed, I gotta’ be honest, I like my paper – and not just because it is part of my lively-hood. So, I walked away and really thought […]

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When to QR Code, when not to QR Code

August 3, 2023

Brand & Creative Strategy

This is a great article about the rise and fall of QR Codes, and the impacts of the pandemic to their use: qrcode-tiger.com/are-qr-codes-dead I can remember vividly, 12 years ago, being told to put QR codes on everything I was designing, honestly, I fought it like crazy. They drove me nuts! They were clunky, the […]

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Direct Advertising: What do these ads look like?

July 24, 2023

SEO & Local Visibility

It’s July already! I’m not sure how that happened! So, building on from the last few months of Awareness vs Direct Advertising. In the old days, your primary place for Direct Advertising was the Yellow Pages! We cursed those salespeople always complaining about how expensive the ads were. (Leah and I both came from the […]

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Building a Quality Awareness Ad

June 3, 2023

Strategy, Mindset & Leadership

Last month, I started the conversation about Awareness Advertising vs Direct Advertising… Awareness Advertising: Is making people aware that you exist — educating them that they may have a need or want, and you can fulfill that. It also begins building trust.Direct Advertising: Is being where people will find you when a want turns into […]

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Let’s talk AWARENESS advertising versus DIRECT advertising.

May 3, 2023

Social Media & Digital Advertising

This isn’t a new topic, but it is one we need to consider when choosing advertising options. Let’s start by defining these: Awareness Advertising: Simply put, Awareness Advertising builds brand awareness: it builds trust, recognition, as well as “awareness” that your product or service is available. Think of this as your billboards, tv and radio, magazines, […]

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What Kelly Cory Has to Say

Some ideas land better out loud. In these short videos, Kelly Cory talks through the thinking behind the work.

Meet Kelly Cory!

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Kelly Cory works on

Brand Identity