Meet Scott Fultz
SEO Specialist & Web Developer
Scott is happiest helping a business get found by exactly the right people. He manages SEO strategy at Strategy 3, focusing on technical SEO and content architecture.
Known for
- SEO
- Local SEO
- Generative Engine Optimization
- Google Business Profile
- Technical SEO
- Web design
- WordPress development
What Scott Fultz’s Writing About
A running feed of Scott Fultz’s articles for the Strategy 3 blog. The ideas, questions, and lessons worth writing down.
The Art of the Dilly-Dally
August 3, 2026
Strategy, Mindset & Leadership
Running on empty is not discipline, even if it might look like it. You sit down at your desk, lock in, and work for eight hours straight. You get up feeling like a shrimp. It might feel like a win, but you are, unfortunately, still a mammal. You feel worse, you do worse work, and […]
Read More →Kill Your Darlings Or Just Rough Them Up a Bit
June 3, 2026
SEO & Local Visibility
There is probably something on your website you keep finding reasons not to remove. Maybe it was the first page you wrote yourself. Maybe it took weeks of back and forth to finally feel right. It gets almost no traffic. It has never produced a lead. And every time you review the site, you scroll […]
Read More →SEO Can’t Fix a Website Built for the Wrong Audience
May 3, 2026
SEO & Local Visibility
Most businesses know what they want their website to do: generate leads, support growth, attract better-fit opportunities. But a site can line up with internal business goals and still feel off to the people landing on it. That usually points to a more basic question that has not been answered clearly enough: who is the […]
Read More →SEO Isn’t Complicated, You’ve Just Been Kept in the Dark
April 3, 2026
SEO & Local Visibility
Most business owners have paid for SEO at some point. Far fewer could tell you what they actually paid for, and that’s not an accident. The industry has a long history of making it sound more complicated than it is, because mystery is easier to sell than methodology. If you’ve ever sat through a report […]
Read More →Your Website Isn’t a Monument. It’s a Garden.
March 3, 2026
Web Design & Maintenance
And most businesses are treating it like a monument. Here’s what I mean. A monument gets built once, unveiled with fanfare, and then just stands there. Maybe you polish it occasionally. But mostly, it stands strong, unchanged. That’s great for bronze statues. It’s not great for websites. A garden is different. A garden requires tending. […]
Read More →The New AI SEO Shortcuts You Should Avoid
February 3, 2026
SEO & Local Visibility
Search marketing is entering its next phase, dominated by AI-powered results and generated answers. The mechanics are changing, but the goal remains the same: helping customers find trustworthy answers. This shift is giving rise to a new marketing niche often called generative engine optimization, or GEO. It’s a spiritual successor to SEO, focused on how […]
Read More →Google’s Latest Update Signals the End of Quick-Win Marketing
December 3, 2025
Strategy, Mindset & Leadership
If your website analytics looked strange this fall, you’re not imagining it. Many small and medium-sized businesses saw impressions drop, average ranking improve, and click-through rates rise all at once. It feels contradictory, but it reflects a major change in how Google evaluates websites. The September update wasn’t a minor tune-up. It was a cleanup […]
Read More →Reducing Friction Builds Trust Faster
November 3, 2025
Strategy, Mindset & Leadership
You can explain everything perfectly and still lose people halfway through. The problem isn’t always confusion. When a site makes visitors pause, wait, or second-guess a button, momentum dies. That resistance is friction. It’s what turns curiosity into fatigue before anyone realizes why they left. Friction doesn’t usually scream. It whispers through small delays, awkward […]
Read More →Borrowing Brilliance: Your Next Big Idea Might Come from Outside Your Industry.
July 3, 2025
Strategy, Mindset & Leadership
Most businesses play it safe, operating within an echo chamber where they study the same competitors and recycle the same ideas. This inward focus rarely excites or builds real loyalty. But what if the key to creating more memorable experiences came from an unlikely source? By borrowing brilliance from other disciplines, you can challenge your […]
Read More →AI & Your Website: What Small Businesses Need to Know (and Easy Wins You Can Use)
June 3, 2025
SEO & Local Visibility
Has Search Felt Different Lately You’re not imagining it. If you’ve noticed fewer people landing on your website or a drop in inquiries, you’re seeing the impact of search engines evolving. AI is leading the charge. Let’s break down what’s changed, why it matters, and what you can do (without a full overhaul) to keep […]
Read More →What Scott Fultz Has to Say
Some ideas land better out loud. In these short videos, Scott Fultz talks through the thinking behind the work.
Meet Scott | Strategy 3 Meet The Team
Demystifying SEO | What Are You Actually Paying For?
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