Contact forms are vital for engaging with potential clients. A poor contact form can be ignored, while an optimized contact form can attract users and increase the likelihood of conversions that generate leads.
Below are 3 tips to help your contact form succeed:
1. Limit the number of form fields:
Too many form fields can be discouraging or overwhelming to the user. The best converting forms are limited to 3 fields and the conversion rates decrease as the number of fields increases. Keeping your contact form simple with only the absolute necessary questions, will help your form to succeed at generating the leads you want.
2. Form placement is important:
You want to make your contact form easy to find and throughout your site making it simple for the user to complete while browsing. An ideal location is above the fold (the initial viewable area of a webpage) keeping the form within 800 pixels from the top of the page will give you the best opportunity for your form to be effective.
3. Design your form for mobile visitors:
With over 50% of visits to websites happening on mobile devices it is imperative that the form is optimized for mobile visitors. Having a contact form that is impossible for someone on a mobile device to complete will knock out over half of the potential leads from website traffic.
These are only the beginning of considerations when designing and implementing an effective contact form for your business. This can be tricky, but Strategy 3 is here to help turn your website visitors into conversions, contact us today to help configure your contact form for the best possible outcome.
