… and it’s probably the last thing on our mind as we are recovering from our Halloween Candy hangover!
Holiday Cards are shifting as our society ebbs and flows with change: technology (ecards vs paper cards), honoring diverse beliefs, time availability, costs and how we are connected via social media and other ways.
And, let’s face it, the whole thing can be overwhelming, time consuming, and costly.
Here’s some ideas and thoughts around Holiday Cards and Greeting Cards in today’s business world. These are just thoughts and ideas, there’s no golden rule to this. Ultimately, it is your decision if cards are appropriate for your business.
- Some of our clients, love Christmas, and they go for it – they share their joy and their traditions and wish everyone season’s greetings.
- Others, go for Thanksgiving (besides being super on top of things – we start these in October) they like being unique, kicking off a season of thanks and gratitude.
- My favorite is New Year’s Cards. And this gives you more flexibility, because really is a New Year’s card late if you get it after New Year’s? Nah, it’s still the New Year.
- A more focused, time sensitive greeting is a handwritten “Thank You” or “Thinking of You.” Always in style and thoughtful.
- Why not be totally different? Christmas in July, sure! Happy St. Pat’s Day, who doesn’t need a little extra luck, Happy Summer, oh, heck yea, the rain is slowing, school out, yes, a good time to celebrate!
Old school – snail mail cards are about connecting. Whether it’s telling your client’s you appreciate them, thanking referral sources for believing and trusting in you, or connecting closer with a vendor or supplier, the effort you put out, is a connection. In a world of craziness, a simple connection can bring a smile to someone’s day.
At S3, we are looking forward to sending out and sharing the cards we receive. We hope each card that drops in your mail brings a smile.
(And, if you need help, let us know! We can design-print-we even have some Girl Scouts or Silas HS Swimmers that can stuff, seal, stamp for you – both are working towards big goals next year and are looking for ways to earn donations.)
