First, I’d like to say how thrilled I am to be working on the Strategy 3 team and can’t wait to begin working closely with our valued clients.

Over the past 20+ years, I’ve found myself observing, what I call, the scramble approach. Sometimes we scramble to get something out… because we just have to get something out. The challenge is, especially in the marketing world, this approach can hurt the outcome more than help.

Integration isn’t just about ensuring we leverage all the various mediums we can (social, search, web design, communications, engagement, video, and so on), but also, that we dial it in like a musical masterpiece. The rhythm matters, intentionality matters. I often hear small business owners express how they really need to make more social media posts, etc. Although this is true, the part they are missing is that it’s almost just as important to engage with not only the posts, but also the people who show interest through comments, likes, etc. Look them up, like one of their posts, type a quick comment.

Another example is the use of motion graphic video. Many times our businesses make perfect sense to us, but to the general public and our target audience, it’s still not quite clear. Using a short, fun, motion graphic video allows you to interact with your prospects while providing “ah ha” moments so they realize your product or service is what they’ve needed all along. That may be a bit of an exaggeration, but it doesn’t change how effective this added layer is – in helping people see the value you offer.

The more you integrate and concentrate an effort along with maintaining the momentum, the more you will see your loyal audience and client list grow. Transparently, this is VERY difficult for almost any business owner or leader to do fully on their own. It takes time, skill, wisdom, and a little bit of crazy – to really pull it off well. I’m so excited to have found my fellow marketing geeks who love to get submerged into a client’s dream and do everything possible to bring it to life.

Before your next lightbulb moment, ask yourself, “Are there other elements I need to consider before haphazardly throwing mud at a wall to see if it sticks?” Or, pick up a phone or shoot us an email – and start a conversation. We’d love to help you flourish and succeed.

I look forward to working with you!