Email Marketing Might Be the Best Investment You’re Not Making

It’s Thursday afternoon and an email pops up from one of your favorite vintage shops featuring a new product drop with a weekend sale. You notice your kitchen sink is leaking when an email arrives from the plumber you used two years ago with a few tips for...

Of course ChatGPT is going to have ads!

I mean, did anyone really believe that AI wasn’t going to start delivering ads?  The Wall Street Journal article that came out a couple weeks ago with the announcement did report that Sam Altman has long expressed concerns that introducing ads into the chatbot’s...

Holiday Marketing Done Right: Less Frenzy, More Strategy

Here’s the thing: holiday marketing absolutely works. Our brains are wired to respond to seasonal cues—the sight of twinkling lights, the scent of cinnamon, the promise of celebration during dark, cold months. Marketers who ignore this sensory goldmine are...

3 Instagram Updates Every Small Business Needs to Know

Instagram just dropped game-changing updates that are reshaping how small businesses connect with customers. Smart business owners are already using these tools to get ahead. Here are the three biggest October updates that could transform your business right now. 1....

Where’s the WIFFM?

Please tell me “What’s In It For Me.” And make it quick! It’s too crowded, it’s too busy, and it’s definitely too noisy. In 2025 everything is just too much. I’m a huge fan of getting to the point and making the point first…I suppose marketing and I really were meant...

The Social Media Reality Check: Expectations vs. Truth

Alright, it’s time for some real talk. Grab your favorite beverage, get comfy, and let’s dive into the sometimes harsh, always interesting world of social media marketing. The Dream vs. The Reality We’ve all been there. You create what you think is...

Showing Up Imperfectly Online: Why Authenticity Beats Perfection

Let’s be real—social media can feel like a never-ending highlight reel. Every post seems polished, every photo flawless, and every caption perfectly crafted. But here’s the thing: perfection isn’t relatable. Authenticity is. And showing up as your imperfect,...

Keep Going!

It’s February 3rd, and you’re either seeing success from your New Year resolutions and intentions, or you’re beginning to slip away from the routine you set in motion, or you’re even past that point. It doesn’t matter, here’s your reminder to keep going! If you’re...

The Secret to Great Social Media Copywriting

Crafting compelling social media copy isn’t just about words—it’s about connection. Your writing needs a balance of emotion and logic to grab attention and spark engagement with your audience. Emotion draws your audience in, creating a personal connection, while logic...