Mar 3, 2026
Artificial Intelligence is great. We love it. We use it all the time. It’s great for research and spreadsheets and coding but it’s use for communication and marketing needs to be strategic. It’s not a human (at least not yet ) and if you use it as if it were one when...
Mar 3, 2026
February marks the beginning of the Lunar New Year, and 2026 ushers in the Year of the Fire Horse, which only comes every 60 years. The Fire Horse is a symbol of forward movement, independence, and endurance, and with it comes a particular kind of energy. It’s...
Feb 3, 2026
It’s February, so naturally, we’re all thinking about matters of the heart. But while you’re picking out the perfect card or planning that special dinner, have you ever stopped to think about why you chose that restaurant over the hundred others in...
Jan 3, 2026
We’ve all seen them. The social ads that make you stop mid-scroll, laugh out loud, or reach for your credit card before you’ve even realized what happened. Then there are the others, the ones you instinctively swipe past without a second thought. So what...
Dec 3, 2025
Be honest now… When was the last time you remembered to follow up on a LinkedIn request buried in your notifications? Googled the cool shoe store you visited on vacation 6 months ago? Or how about that plumber your friend recommended, did you save the website link,...
Sep 3, 2025
We’ve all seen them—the smiling woman/man, laughing family, friend gathering… with the perfect teeth, sunset, dog… at the beautiful beach, forest, or field of flowers… The same stock images that everyone uses. When everyone uses the same generic visuals, your...
Aug 3, 2025
You have milliseconds to make a first impression. In our visually-driven world, your brand’s “book cover” can make or break that moment. What your company does and how well you do it is paramount, but the packaging of your brand has become equally...
Aug 3, 2025
Most small businesses are in the business of doing the thing they do, but also marketing and branding their business, making sales, and building relationships (to name just a few). We don’t just have one job; we have many. Every small business owner knows this. Do...
Jun 3, 2025
Marketing can be defined in many different ways and I am definitely a fan of complexity, nuance and defining something in a myriad of ways. I’m also a fan of simplicity. And simply put, marketing can be defined as showing up and asking to be chosen: “Here I am, here’s...
Apr 3, 2025
If you’ve ever had that nagging feeling that your marketing “should be” working but you can’t quite prove it, you’re not alone. Maybe your ad campaigns look great on paper. Your team swears by them. Yet… the results just aren’t there. It’s frustrating. You’ve put in...
