Three Questions Every Website Visitor Wants Answered Right Away:

Generating interest for your business or product when someone visits your website is very time sensitive. Generally speaking, you have 15-seconds to engage a visitor and get them to inquire further or they are off to the next website to solve the issue they are...

The Importance of WordPress Security:

Do you receive notifications when a security vulnerability has been identified with one of your WordPress plugins? In addition to maintaining a consistent and frequent schedule of updates for your WordPress website’s core files and plugins, you should also be aware of...

What Are Landing Pages & Why Are They Important?

In digital marketing, a landing page is a standalone web page that is created for a marketing or advertising campaign. It’s where visitors land after clicking on a paid ad, a link in a social media post, or on a search engine results page. Unlike traditional web pages...

Why Does Strategy 3 Use WordPress to Build Websites?

WordPress is the most popular content management system in the world, powering roughly 40% of websites globally, and Strategy 3 utilizes WordPress for all the websites that we design and develop. Here is a look at 3 reasons why we choose to use this software: 1....

Don’t Fall for Phishing Scams

Don’t click a link in an email unless you know it is from a legitimate sender, it could be malware! We have noticed an uptick in contact form submissions coming into our clients’ websites that are malicious attempts at loading malware to their computers. This can...

Establishing Credibility for Your Business Through Your Website

Credibility is very important for any business showcasing itself online. You need to show that your business is trustworthy and reliable in order to convert visitors into paying clients, and the best way to do this online is through your website. Below are 3 things to...

Three Tips to Increase Contact Form Conversions

Contact forms are vital for engaging with potential clients. A poor contact form can be ignored, while an optimized contact form can attract users and increase the likelihood of conversions that generate leads. Below are 3 tips to help your contact form succeed: 1....

What is a CMS?

CMS stands for Content Management System, which is a software application that allows users to modify content and manage a website without needing to know the technical ins and outs of coding. At Strategy 3, we build all of our websites utilizing the WordPress...

What is Google Core Web Vitals? And Why is it Important?

As of May 2021, Google will have a new set of metrics that will gauge the User Experience of each website, known as the Google Core Web Vitals. These metrics will come into play when Google is ranking your website within Google search, and not meeting the criteria...