Aug 3, 2024
What’s better for creativity: Zoom or in-person meetings? Hands down, in-person interactions fuel creativity. While Zoom excels at task-focused efficiency, our environment significantly impacts everything we do, including our ability to think outside the box. Don’t...
Jul 3, 2024
We want an easy equation. If I do this one thing, I’ll get customers. Or, if I do these 2 things, I’ll get customers – or maybe it’s 3 things, 3 things would be fine. But it’s not like that anymore. I imagine an old west town and you’re the one person who...
Jun 3, 2024
Several things come to mind when we think about how much something should cost or how much we should charge. Supply and demand, value, and desired profit margin are at the top of the list. Often overlooked is marketing. Free isn’t always good and is frequently just...
May 3, 2024
It’s Both Business & Personal, Get Ready For Your Website Redesign, Spring Clean Your Digital Assets. We hear it all the time: it’s business, it’s not personal. And I can understand the import, sentiment, and intent of this statement. Sometimes it is very...
Apr 3, 2024
In-house or Outsource, Don’t Forget the Footer, Making Changes There is definitely a time for DIY marketing, especially when you’re just starting out and funds are tight. More than a few times, I’ve been very impressed with an owner’s drive to build their own...
Mar 3, 2024
A Cautionary Tale, Contact Forms & Email Deliverability, ChatGPT vs. Gemini Not taking care of SEO equity equals large losses. It’s always ‘all the things’ over time that really make a difference. I was looking at some Google Search Console results last week. ...
Feb 3, 2024
Brand Consistency I read one of Seth Godin’s latest blogs on choosing a college when you’re 17. I wouldn’t normally be inclined to click on a link about choosing a college but I’ve been interested in the plight of young people lately and Seth always has little nuggets...
Jan 3, 2024
Finding Inspiration.., Website Efficiency & Security., A Brand Refresh! Hurry up to feel inspired. Is it just me? I know I need down time. I know I need to meditate and be still and find the space where inspiration hits….but I’m in such an undesirable rush all...
Dec 3, 2023
Say the most important thing first. Don’t preface it, don’t lead up with all the why’s. Just say it, don’t bury the “lede.” Then follow up with why it’s important, and context, and all the ways you want to go deeper for the people who care about...
Nov 3, 2023
I’ve bought an iPad twice since they came out. They are so cool and everyone (it seemed) had one. Both times, the devices largely just collected dust; I did not make the same mistake with the Apple Watch. There are many things that seem like a good idea, but if we...
